Liberty Bay Credit Union hires Jill Amato as Director Of Corporate Communications

BRAINTREE, MA (November 23, 2015)Liberty Bay Credit Union, one of the oldest and most established credit unions in New England, has hired Jill Amato as Vice President, Director of Corporate Communications.  In her new role, Ms. Amato will support and advance Liberty Bay Credit Union’s business goals and objectives through the strategic development, ongoing management and measurement of all branding and marketing initiatives including advertising, collateral, corporate communications, content development, design, public relations, social media and the company website.

“We are excited to leverage Jill’s branding and communications expertise as we work to evolve our brand to support recent changes in our business model and strategy,” said Joel Keller, Executive Vice President and Chief Financial Officer, Liberty Bay Credit Union. “Jill’s extensive experience leading communications initiatives in the financial industry will be instrumental in helping to guide the growth of Liberty Bay Credit Union.”

Prior to joining Liberty Bay Credit Union, Ms. Amato spent twelve years at Boston Private Bank & Trust Company where she held multiple roles in the marketing department.  Most recently she served as Vice President, Marketing Communications Manager.  

Ms. Amato received a Bachelor of Science degree in Economics and International Finance from the University of Massachusetts, Amherst. She resides in Kingston, Massachusetts with her husband and three children.

Photo Caption: Employees and board member of Liberty Bay Credit Union volunteered at the first-ever Monster Mash 5K Dash, which began and ended at Mick Morgan’s Irish Pub in Sharon.  The generosity of participants and the event’s sponsors, including Finish Line Sponsor, Liberty Bay Credit Union, raised more than $25,000 for Kit Clark Senior Services, an elder services organization that provides critically-needed supports to older adults throughout Greater Boston.  Boston.

Pictured (l-r): Gene Leahy, Sharon Leahy, Billy Patterson, Ed Lopes, Sara Mulroy, Paola Ferrara, Donna Warner, Joel Keller, Kim Rizzitano, Mike McCarthy, Peter Dennis, and Rob Foley.

Liberty Bay Credit Union recently sponsored the 7th annual Run for Charlotte which raises funds for families to assist with the financial hardship that comes with a Neuroblastoma diagnosis. Pictured before the race (l-r): Edward Foley, Board Chair, Cindi Carlson, Vice President of Business Development, and Ed Lopes, President and CEO of Liberty Bay Credit Union.

Liberty Bay Credit Union employees along with their families and friends gather at the start line of the 7th annual Run for Charlotte on April 22nd in Braintree. Liberty Bay is a major sponsor of the event which raises funds for families to assist with the financial hardship that comes with a Neuroblastoma diagnosis.

Employees and board members of Liberty Bay Credit Union stand in front of their tent at the 7th annual Run for Charlotte. Liberty Bay handed out reusable water bottles to participants as well as provided sausage and meatball subs from Fasano’s catering and snow cones to everyone after the race.

About Liberty Bay Credit Union

Liberty Bay Credit Union, established in 1917 and located in Braintree, MA, is a fully insured, service-focused institution with over 100 years of dedication to its members. The institution offers a wide range of financial services, including savings accounts, loans, investments, and digital banking solutions. For more information, please contact Cindi Carlson (VP, Marketing) at


Cindi Carlson
Vice President Marketing
(617) 439-6595

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