Lumin Digital, a PSCU company, has announced a new partnership with Jax Federal Credit Union (JAXFCU). Under the multi-year agreement, Lumin Digital will provide online and mobile digital banking solutions to 23,000+ active users — approximately 60% of its membership — when the credit union goes live on the platform in April 2021.
Established in 1935, JAXFCU (Jacksonville, Fla.) has grown substantially over the years and now offers a full suite of financial products and services to its members. The credit union prides itself on its low-cost products, competitive rates and great service, and strives to provide financial education to help its members make the most of their money. JAXFCU set out to find a digital services provider that would fully integrate with other offerings, and it found an ideal solution in Lumin Digital.
“We have made a concerted effort in recent years to consolidate our fragmented services and offerings into a single solution. We believe Lumin Digital’s platform will do just that, ultimately streamlining and improving the member experience,” said Jill Thomas-Aviles, Vice President of Payments & Deposit Operations. “Given that our mobile users have now surpassed online users, the timing for this could not be better, and we are excited to launch next year.”
As a cloud-based digital banking platform built using elite technology, Lumin Digital provides members with a tightly integrated and customized experience that matches the offerings available from larger financial institutions. In creating a truly personalized journey, Lumin Digital helps credit unions and banks better engage with their members, increase value and deepen relationships.
According to numerous surveys, many JAXFCU members view online banking and the website interchangeably. Lumin Digital will enable JAXFCU to align the two channels visually, eliminating friction for users that frequent both. Lumin Digital will also allow the credit union to add business services to its digital banking offerings.
“JAXFCU was searching for a dedicated solution that would provide a one-stop-shop for its members, along with seamless integration with its other offerings, and we are extremely pleased they chose Lumin Digital to be that provider,” said Jeff Chambers, president of Lumin Digital. “We look forward to working with the team at JAXFCU to deliver our industry-leading platform and services, all customizable to each individual member.”
Lumin Digital continues to drive innovation in the digital banking space, differentiating itself through technology built for human connection. Lumin Digital’s offering provides seamless integration to a wide array of PSCU and other platform tools and capabilities, including card services, rewards management and data analytics, to provide a member-centric experience. For more information, visit LuminDigital.com.