LOMPOC, CA (July 6, 2016) — The Marketing Association of Credit Unions (MAC) announced the latest addition to their 2016 webinar series, “Let’s Get Digital – Unlocking your Digital Formula ”, which will air on July 20th. The hour long session, beginning at 9:00 am PDT, will be presented by Chris Leone, COO of Web Strategies, Inc. , a Richmond, VA based agency that provides strategy based, data driven digital marketing strategies for a wide variety of businesses.
Mr. Leone’s presentation will focus on overcoming the financial industry’s “pain points,” such as tight budgets, lack of digital expertise, and struggles with quantifiable ROI. He’ll provide a road map that uses analytics to capture actionable data, as well as segmenting and targeting tools.
MAC’s annual webinar series is available to both MAC Members and non‐members, and focuses on provocative topics that provide insight into the many aspects of what credit union marketers are tasked to do in today’s financial environment.
Among the list of 2016 topics were “The Art of Storytelling,” “How to Market to Women vs. Men”, “How to Become the Next Industry Leader”, and “The Marriage of Marketing and Employee Engagement.” Presenters have included Colin Ryan, Holly Buchanan, Shari Storm, and Amanda McMeans. To register for the upcoming webinars, go to www.Macnetwork.org.
The Marketing Association of Credit Unions (MAC), founded in 1986, is of marketers, for marketers, by marketers. The association is completely managed by the volunteer board of directors, selected from member credit unions and vendor partners. Their vision is to exchange ideas, build relationships, and foster professional development among the credit union marketing community.
Marketing Association of Credit Unions Contact
Tansley Stearns
203.859.2666
tansleys@canvas.org
