TYSONS, VA (March 25, 2025) |
Macerich (NYSE: MAC), a leading owner, operator, and developer of major retail properties in top markets, has finalized terms with PenFed Credit Union, America's second-largest federal credit union, on a new multi-year sponsorship and member engagement agreement. This exclusive deal enhances the branding power and reach of Tysons Corner Center’s experiential marketing programs and media network, engaging millions of shoppers and PenFed members annually. As a result, the outdoor event and community gathering space formerly known as “The Plaza” will now be called “PenFed Plaza at Tysons Corner Center.”
“PenFed is thrilled to continue increasing our presence and outreach here in our hometown of Tysons, Virginia to best support our nearly 400,000 members located across the DMV area,” said James Schenck, President and CEO of PenFed. “PenFed membership is open to everyone, and we are proud of the visibility and awareness the PenFed Plaza brings to our market-leading products and service. This relationship will allow us to reward our current members with promotions and shows throughout the year and help even more Americans achieve their financial dreams.”
“Macerich’s Tysons Corner Center Plaza offers high-impact community programming and a property-wide media network that delivers exceptional reach and exposure to a ready-to-spend audience,” said Jack Hsieh, President and CEO of Macerich. “As a Fortress property within our portfolio, Tysons Corner Center serves as a first-to-market destination for top brands and retailers.”
“We’re excited to rename our outdoor plaza to PenFed Plaza at Tysons Corner Center,” said Petra Maruca, Senior Vice President, Business Development of Macerich. “With a robust annual programming calendar, our Plaza offers free entertainment, food tastings, fitness activities, and more, all while supporting over 20 unique, local community partners. Tysons Corner Center’s media network allows us to further amplify these community connections and engage with our local audience more effectively.”
Tysons Corner Center is a 1.8 million square foot, premier shopping center which has served as a thriving retail hub and cornerstone of the community, drawing visitors from throughout the Washington, DC region, nation, and worldwide. Each year, millions of shoppers visit Tysons Corner Center to enjoy the center’s 300+ shops and specialty restaurants.
This new partnership will grant PenFed exclusive branding opportunities across the Tysons Corner Center campus, including a new PenFed Plaza logo, consumer marketing and media opportunities featured on static and digital signage, wayfinding elements, and presenting sponsorship of signature events held on the Plaza. PenFed members shopping at Tysons Corner Center will receive special perks like VIP seating at Plaza events.
Details of the Partnership
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Permanent Signage promoting PenFed Plaza at Tysons Corner Center
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Presenting Sponsorship of two annual signature events: Paws on the Plaza and the Tysons Holiday Kick-Off Celebration
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Presenting Sponsor of the Tysons Corner Center Wi-Fi network
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Content and programming offerings on a new Plaza-facing digital display
“PenFed Plaza allows us to support our community where we live and work,” said Schenck. “Tysons is a vibrant community and a place we are proud to call home. The location of our
new plaza is one we are very familiar with and have used for years to gather and spend time with co-workers, family and friends.”
Terms of the agreement were not disclosed.
To learn more about PenFed, visit PenFed.org.
Social Media: @PenFed
To learn more about Tysons Corner, visit TysonsCornerCenter.com.
Social Media: @ShopTysons