Madison Advisors hosts successful CCM Executive Roundtable

“Shaping the Future – Achieve More” theme of 6th Annual CCM Executive Roundtable

COLLEYVILLE, TX (March 23, 2016)Madison Advisors today announced its 2016 CCM Executive Roundtable, held at The Vinoy® Renaissance St.Petersburg Resort & Golf Club, March 7- 9 was deemed a huge success by attendees and sponsors alike. More than 50 attendees representing top enterprises in the insurance, finance and banking industries spent two and a half days with recognized industry leaders participating in thought-provoking discussions that addressed today’s most pressing customer communications management (CCM) challenges.

 Now in its 6th year, Madison Advisors’ CCM Executive Roundtable has proven to be an incredible opportunity for enterprises of all industries to join in highly focused interactive sessions with peers who face similar challenges and successes in their implementation of CCM. Each roundtable session explored the most current issues around the state of CCM and the technologies involved, with the goal of gaining a comprehensive understanding of how to improve the quality of the customer experience and advance a company’s CCM processes.

 Along with an impressive list of attendees, the 2016 CCM Executive Roundtable welcomed a roster of notable sponsor companies that included Canon, FIS, Inlet, Broadridge, Crawford Technologies, DST Customer Communications, Fiserv, RR Donnelly, CEDAR Document Technologies and NEPS. Each sponsor was given time to present to the group their unique insights on CCM best practices, share case studies and discuss what firms should be doing today to better improve existing CCM processes. Attendees also heard from Madison Advisors analysts on the latest research findings on CCM trends. Additionally, there were opportunities to connect with analysts, sponsors and fellow attendees during networking breaks throughout the day and during evening events.

 The group also toured two facilities while at the Roundtable. The first tour was at Valpak, North America’s leading direct marketer, that has built one of the most advanced and automated manufacturing centers in the world. The group also visited Florida-based FIS, the world’s largest global provider dedicated to banking and payment technologies.

“We’ve designed Madison Advisors 2016 CCM Executive Roundtable to be an opportunity unlike any other to connect with peers and industry leaders who recognize that having a solid CCM strategy in place determines how effectively you engage customers throughout the entire communication lifecycle,” said Kemal Carr, president of Madison Advisors. “We are proud to say that 85 percent of firms that participate in this event come back every year. We want this year’s attendees and sponsors to know how much we appreciate and value their enthusiastic participation that made this event a success. Plans are underway for 2017 with several sponsors already committed and we look forward to seeing our return attendees.”

About Madison Advisors

Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms.

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Sandy Armstrong
Director of Media and Communications
Sterling Kilgore, Inc.
630-964-8500 x 228

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