Manuel Rodriguez appointed to the Elevations Credit Union Board of Directors

BOULDER, CO (November 1, 2023)Manuel “Manny” Rodriguez, Chief Marketing, Experience and Customer Officer for UCHealth, has been appointed to the Elevations Credit Union Board of Directors. Rodriguez is an accomplished marketing executive with proven success in building  brands, creating and delivering on strategic and tactical marketing plans, and developing innovative sponsorship programs across multiple industries. 

“Having such an accomplished local and visionary leader join the board is very exciting,” said Don Cheyne, Elevations Credit Union Board Chair. “His passion for brand building and positioning, as well as consumer and community marketing make him the perfect addition to the Elevations team as we continue to grow our membership across Colorado.” 

Rodriguez currently serves as the Chief Marketing, Experience and Customer Officer for UCHealth, a nationally recognized, nonprofit health care system with operating revenue of $6 billion and a workforce of more than 28,000 people. He oversees brand, marketing, advertising, sponsorships, communications and patient experience.  

“I am honored to join the board of Elevations Credit Union,” said Rodriguez. “Considering Elevations’ mission and deep commitment to the community and my own work and desire to be involved in the community, this feels like a natural fit for me. I strive to create relationships with the brand that go beyond the transaction and are about building connections with the brand, which is incredibly aligned with Elevations’ value proposition.” 

Beyond his impressive professional experience, Rodriguez is actively involved in the Denver community, serving as a member of the board of trustees of the Denver Center for the Performing Arts and an executive board member for both Boy Scouts of America – Greater Colorado Council and VISIT DENVER. He is the Deputy Chair of the Denver 2026 World Cup Host City Bid Committee, a member of the Denver Sports Advisory Committee, and Chairman of the Colorado Rapids Youth Soccer Club Board, among others. He is a 9-time Regional Emmy Award winner and has been recognized as a top marketer by Denver Business Journal and Bold Business. 

Rodriguez earned a bachelor’s degree in finance from Seton Hall University and a master’s degree in international business from Fairleigh Dickinson University.

About Elevations Credit Union

Elevations Credit Union empowers its members and the communities it serves along Colorado’s  Front Range with financial solutions and education. In addition to offering a broad portfolio of  consumer and business banking services, Elevations is the No. 1 credit union residential  mortgage lender in Colorado. Founded in 1952 as the U. of C. Federal Credit Union in Boulder,  the organization has grown from 12 members and less than $100 in assets to over 176,000  members, more than 580 local employees and over $3.4 billion in assets. Elevations became a  two-time recipient of the Malcolm Baldrige National Quality Award in 2020 and first received the  award in 2014. The credit union also earns local awards along Colorado’s Front Range for Best  Bank, Best Mortgage Lender, and Best Customer Service. Elevations was also an inaugural  winner in Denver Business Journal’s Diversity, Equity and Inclusion Awards. Learn more at


Kathleen Martin

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