PSCU, the nation’s premier payments credit union service organization, has announced that marketing and payments industry veteran Tom Pierce has joined the CUSO’s leadership team. In his role as SVP, Chief Marketing Officer, Pierce will be responsible for leading and executing PSCU’s marketing and communications strategy.
“With his strong marketing background and deep financial services and payments experience, I am confident that Tom will elevate the already strong PSCU brand, as we continue to deliver the latest industry-leading technologies and innovative solutions to market,” said Scott Wagner, EVP and Chief Revenue Officer of PSCU. “We are excited to welcome Tom to our team.”
The company expects its continued commitment to and emphasis on marketing and communications will benefit its Owner credit unions and, ultimately, their members.
“PSCU’s track record of success within the payments and credit union industries is impressive,” said Pierce. “I am proud to join the credit unions’ trusted digital payments and technology partner. I welcome the opportunity to evolve the PSCU brand and help the organization meet the changing needs of credit unions and their members.”
Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career in the payments industry. Most recently, Pierce served as Chief Marketing Officer for Cardtronics, a global ATM organization serving the retail and financial services industries, where he directed a global marketing team in the development and execution of strategic marketing and communications initiatives. Pierce has also headed marketing strategy teams for FIS, Metavante and WAUSAU Financial Systems. He received a Bachelor’s in journalism from Marquette University.