The Marketing Association of Credit Unions announces line-up for annual mini MAC one-day workshop
LOMPOC, CA (September 8, 2016) — The Marketing Association of Credit Unions (MAC) announced the line-up for their hands-on one-day mini MAC workshop style conference, which will be hosted on November 8 at the California and Nevada Credit Union League Office in Ontario, CA. The one day event, beginning at 9:30 am PDT, will include four, hour long sessions designed to be relevant for every level of a credit union marketing team and will include networking opportunities for idea sharing and discovery.
Session topics include: “Using Big Data to Make Big Gains,” presented by Nate Derby, Chief Data Scientist from Stakana Analytics out of Seattle, WA; “Financial Education Through Engaging Storytelling: A Case Study,” presented by Joy Trafarella from CalPoly Federal Credit Union and Tim McAlpine of Currency; “Hands-On Strategies for Credit Union Innovation: A Marketer’s Toolkit,” presented by Innovation Strategist, Lamar Heyward of Local Government Federal Credit Union in Raleigh, NC;“Culture, Branding and Creativity: Fostering an Agency Environment in your Marketing Department,” a panel discussion with the Credit Union marketers who have done it.
The annual mini MAC workshop is available to both MAC members and non-members, and is available via live streaming for anyone who can’t travel to Ontario, CA. The focus is on provocative topics and strategies credit union marketers can take back and immediately implement. To register for mini MAC and find out more about what MAC has to offer, visit www.MACnetwork.org.
About The Marketing Association of Credit Unions (MAC)
The Marketing Association of Credit Unions (MAC), founded in 1986, is of marketers, for marketers, by marketers. The association is completely managed by the volunteer board of directors, selected from member credit unions and vendor partners. Their vision is to exchange ideas, build relationships, and foster professional development among the credit union marketing community.