KANSAS CITY, MO (April 7, 2014) –- Mazuma just got a major facelift, and it’s guaranteed to make you smile. The Kansas City-based credit union publicly unveiled its new brand this week, which includes a new logo, color scheme, website and social media. The brand launch also includes traditional media with new TV and radio commercials. And it all comes with a fresh new attitude and perspective on banking.
Every aspect of the new brand was centered around one core idea: Mazuma wants Members to bank happy. That idea not only manifests itself in the new logo (see the smile in there?), but also in the way the credit union interacts with its Members.
“Credit Unions are different from banks; they are not for profit, not for charity, but for service,” Mazuma President/CEO Brandon Michaels said. “And part of that service means that Members leave us a little happier than when they came.”
The financial institution insists that it will still have the same great service and dedication to keeping its Member’s money safe and secure. The difference will be in how they do it: Mazuma t-shirts instead of ties, fist bumps instead of handshakes, jokes instead of forced pleasantries
“We believe we can still be awesome caretakers of our Members’ money and not be a total bore about it,” Mazuma Brand Manager Andy Dickhut said. “We believe we owe our Members a smile. That’s going to be our goal every day.”
The new website, mazuma.org, offers easy-to-access information, locally shot photography and a unique scrolling format. The credit union also launched its new blog, mazumafy.com, which takes a fun, light-hearted approach to community service, pop culture and financial advice.
Mazuma’s first-ever TV commercial began airing on local television stations on April 9th. The spot is centered on a semi-spokesperson, Mazuma Mike, a lovable idiot who has good intentions but unfortunate luck. See the extended spot and meet Mike at mazuma.org/mike.
Mazuma partnered with Lenexa-based Beyond Marketing, LLC to help develop many aspects of the new brand, including the website, Mazuma Mike campaign, promotional materials and blog.
“Creatively, we wanted to make sure that our new look aligned with our vision,” Dickhut said. “Our partnership with Beyond Marketing helped bring all of our ideas to life in a fun, quirky way.”
About Mazuma Credit Union
Established in 1948, Mazuma serves more than 52,500 Members and has more than $490 million in assets. Still reading? Impressive. Mazuma is open to membership for those living or working in Cass, Clay and Jackson Counties in Missouri and Johnson County in Kansas. If you’re still interested, visit Mazuma's website at mazuma.org for more information, or contact Andy Dickhut at andrew.dickhut@mazuma.org.