New customers to get enhanced digital marketing module; Offer option also extended to existing clients
MADISON, AL (September 25, 2014) -- DeepTarget Inc. today announced that Michigan-based Member Driven Technologies (MDT) will offer DeepTarget OLB. This innovative targeted marketing product will be offered as an add-on benefit to all their existing client base and new credit union clients.
Today, MDT serves 151 credit union clients in 27 states with their aggregate number of members exceeding 1.75 million and their total assets in excess of $17 billion. Member Driven Technologies is a Credit Union Service Organization (CUSO) – that provides credit unions with seamless, top-to-bottom IT solutions and hosts the robust Symitar Episys core platform- while offering the latest and most innovative technology to their clients.
This initiative continues MDT’s tradition of offering the latest innovations and value additions to their credit union customers on an ongoing basis.
Commenting on this new initiative, Larry Nichols-President/CEO said, “We are delighted to offer this added benefit to our clients. DeepTarget makes it easy to enjoy a rich ROI for digital marketing due to its cross selling and income generating potential. Credit unions can use DeepTarget to stay connected to their members and offer the right product to the right member. This is a win-win proposition for our credit unions and their members”.
Jeremy Peel, CTO and COO of DeepTarget said, “We are happy to be working with MDT and their clients. This is the next logical step where DeepTarget OLB gets bundled with their online banking solution. As our business partners continue to promote DeepTarget to their clients, we are staying focused on increased technology investments to further enhance its benefits and extend its marketing channels so that now and over time, our customers continue to reap a positive ROI”.
With its vision for Omni-Channel targeted marketing, DeepTarget’s cloud-based marketing solutions today combine sophisticated data mining, integration and rules-processing on the backend with an ultra-simple front-end for marketers to create and refresh their marketing messaging - no IT support needed! This combination integrates with built-in business analytics to measure responsiveness, new leads, new accounts and income generated, thus providing marketers the information needed to continually improve business results.
About MDT
MDT was founded in 2003 by a group of Michigan based credit unions who were all in search of the same goal, a CUSO that offers a wide variety of IT services and can host the robust Symitar Episys core processing platform. MDT has grown far beyond their home state and continue to expand across the country. They have implemented credit unions of different sizes varying from 3,800 to 55,000 members and $39 Million to $550 Million in assets.
About DeepTarget Inc.
DeepTarget Inc.’s software can help turn up the volume of your marketing messages. It uses multiple channels (online banking, web, email, mobile, etc.) for cross-selling to grow high-quality relationships and generate income while pinpointing a personalized marketing message for each customer. Your messages are delivered where and when your customers will see them, helping you with relevant and timely contact. Growth of digital media, DeepTarget Omni-Channel marketing vision and many innovations have helped its broad adoption, positioning it for further growth and success. You can visit their website here.