Member credit unions voted overwhelmingly in support of a proposal to change the Credit Union Association of New York’s (CUANY) name to the New York Credit Union Association. The name change and brand refresh, which includes a new tagline and logo, will be gradually implemented in the months ahead. The soft rollout will coincide with the launch of a new CUANY website later this year.
CUANY’s board of directors voted to pursue the brand refresh and name change during its quarterly planning session in June.
“By placing New York first, we directly communicate what state we represent,” wrote CUANY Board Chair Laurie Baker in a July letter to member credit unions. “We believe the new name presents a stronger, more independent identity for the Association and it allows us to support a national agreed upon movement towards state-focused branding and advocacy initiatives.”
Following the board’s approval, a monthlong membership vote was held from Aug. 6 through Sept. 5, which produced strong participation results from credit unions across the state.
“The overall brand refresh includes a succinct and straightforward name, a modernized logo and a tagline that clearly conveys the overall credit union philosophy,” said CUANY President and CEO William J. Mellin. “The Association is excited to begin implementing these new changes over the remainder of the year.”
To view the new logo, visit: https://www.cuany.org/access_files/NYCUA.jpg (a copy of the logo is also shown.)
The Credit Union Association of New York has served as the trade association for the state’s credit unions for 96 years. New York credit unions have assets of more than $66 billion and over 5 million memberships. To learn more about CUANY, visit www.cuany.org. To find a credit union or learn more about the credit union movement, visit www.asmarterchoice.org.