Member Loyalty Group Launches New Website with More Net Promoter Resources for Credit Unions

Sharon Simpson

Chicago, Illinois (June 4, 2012) – Member Loyalty Group, winner of NACUSO’s 2012 Collaboration & Innovation award, launched its new website today. The CUSO’s new site offers enhanced resources to help credit unions get the most from their Net Promoter® programs. A series of in-depth white papers, case studies featuring credit unions who are achieving results by acting on member feedback, and credit union industry benchmarking information is now available online at

“Net Promoter® can be a powerful tool for credit unions, but is often oversimplified as just a score to be measured,” said Michelle Bloedorn, CEO of Member Loyalty Group. “Our founding credit unions recognized the need to develop organization-wide programs using actionable data and to create a trustworthy industry benchmark to track their progress over time. We are excited about the success so many of our participating credit unions have achieved and will be able to share more information through our enhanced website.”

The new website will also provide a community area later this month. This will allow current clients, Member Loyalty Group experts and other interested credit unions to network more closely throughout the year – sharing everything from ideas to videos and other documents or media files of interest.

For more information, credit unions should visit or contact Member Loyalty Group at
About Member Loyalty Group

Member Loyalty Group is a CUSO formed by leading credit unions in 2008 to develop a common member loyalty benchmark for the credit union industry.  The CUSO has an exclusive relationship with Satmetrix, the Net Promoter® company, to provide credit unions with the most effective tools for managing a Net Promoter® program to collect and act on member feedback that increases loyalty, growth and retention.   Member Loyalty Group serves more than 30 credit unions, many of which are over $1 billion in assets, across the country.  For more information visit
About Net Promoter®

Net Promoter® is both a customer loyalty metric and a discipline for using customer feedback to fuel profitable growth in your business. Net Promoter® has been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty. Financial Institutions obtain their Net Promoter Score® by asking customers a simple question on a 0 to 10 rating scale: “How likely is it that you would recommend the organization to a colleague, family member or friend?”  Based on their responses, consumers can be categorized into one of three groups:  Promoters (9-10 rating), Passives (7-8 rating), and Detractors (0-6 rating). The percentage of Detractors is then subtracted from the percentage of Promoters to obtain a Net Promoter Score®.

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