Members Advantage Community Credit Union nears perfect member satisfaction rating

ANDOVER, MA (April 26, 2017) — Achieving optimum member satisfaction at Members Advantage Community Credit Union (MACCU) is a big deal, so in February of 2017 the credit union deployed HappyOrNot Member Satisfaction terminals at four branch offices, and HappyOrNot Web Smileys on five its web pages.

The HappyOrNot terminals help affirm MACCU’s great in-branch service to its 16,000+ members with a near perfect 99% positive member rating for all visits. Members are utilizing the terminals at an average rate of 3,000 times per month which represents a 20 to 25% response rate.   Additionally, the terminals are creating an increased level of proactive communications between branch managers, execs and employees.

Web Panel Smileys

Complimenting the in-branch terminals are five HappyOrNot Web Panel Smileys that MACCU has deployed on individual web pages in order to solicit member feedback regarding its online services.   The Smileys enable members to rate a particular item and to submit comments.

The Smileys are reporting positive ratings and are generating feedback and suggestions from MACCU members.   The credit union will be utilizing this valuable feedback for its new web design that it will be implementing over the next several months.

“HappyOrNot’s systematic approach for both in-branch and online member surveys works very well for us” says Lindsay Hennekey, Marketing Manager at MACCU.  “Our execs, members and board of directors are all very pleased with the results”.

The HappyOrNot kiosks were purchased from and configured by DoublePort, LLC, an authorized HappyOrNot partner that specializes in the financial sector.

About DoublePort LLC

DoublePort LLC is a global business development, reseller and integrator of hi-tech products and solutions. The company specializes in wireless, telco, and media and entertainment verticals.  For more information please visit

About Members Advantage Community Credit Union

MACCU serves over 15,000 members with $130 million in assets. Located in Barre, South Burlington, Springfield, White River and Windsor Vermont, MACCU has 5 branches and has served the community for more than 64 years. For more information, visit

About HappyOrNot

HappyOrNot® is the global leader in instant customer and employee satisfaction reporting. Our innovative feedback collecting smileys and intelligent data analytics reporting service help our clients to improve their customer experience, relationships, and employee engagement. We serve nearly 4,000 companies across 117 countries and have collected and reported on over a half billion feedbacks.

For more information, visit: www.happy-or-not.


Ed Gundrum
Co-Founder, CEO
DoublePort, LLC

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