From outdated to state of-the-art, MDC site has intuitive look and feel, cooperative focus
MINNEAPOLIS, MN (May 5, 2016) — MEMBERS Development Company, which serves as a growth engine for leading credit unions, is making it easier to engage visitors with the launch of a new website. The CUSO, owned by 45 top-tier credit unions, corporates and key partners, has launched a streamlined site with new features, timely information and approachable language – all in a mobile-friendly format.
With enhanced navigation and a handy menu listing, MDC has simplified how viewers find the specific information they want, like recent press releases, the MDC Blog, and other company information. To learn about current initiatives and R&D plans, viewers can browse projects by alphabetical titles or by date, or enter key words in the search field.
To streamline the website’s look, as well as its functionality, the home page lists the three major roles of MDC’s mission: Research & Development, Owner Meetings, and Thought Leadership.
“While MDC’s key focus is working collaboratively with our owner credit unions on R&D and initiatives to attract and retain members, we also want to offer the credit union community and guests a rich experience with solid content and simple navigation,” said Sarah Lietz, MDC’s Director of Projects and Marketing. “The website’s new design aligns well with our communications goal to provide clear, usable and easy-to-read content, as well as thought-provoking and educational information.”
MEMBERS Development Company is owned by 40 progressive credit union organizations, including credit unions, corporates and key business partners. MDC’s unified, collaborative approach provides participating credit unions affordable access to the research, development and delivery of superior, high-value member products and services. MDC also addresses current and emerging issues affecting credit unions, such as rapidly evolving technology, new competitive forces and member experience. Founded in 2000, MDC has grown to more than 40 owners, representing nearly $100 billion in assets and 7 million consumer members. MDC’s owners and professional staff have completed an extensive list of projects that have helped improve credit unions’ bottom lines and grow their membership.