From outdated to state of-the-art, MDC site has intuitive look and feel, cooperative focus
MINNEAPOLIS, MN (May 5, 2016) — MEMBERS Development Company, which serves as a growth engine for leading credit unions, is making it easier to engage visitors with the launch of a new website. The CUSO, owned by 45 top-tier credit unions, corporates and key partners, has launched a streamlined site with new features, timely information and approachable language – all in a mobile-friendly format.
With enhanced navigation and a handy menu listing, MDC has simplified how viewers find the specific information they want, like recent press releases, the MDC Blog, and other company information. To learn about current initiatives and R&D plans, viewers can browse projects by alphabetical titles or by date, or enter key words in the search field.
To streamline the website’s look, as well as its functionality, the home page lists the three major roles of MDC’s mission: Research & Development, Owner Meetings, and Thought Leadership.
“While MDC’s key focus is working collaboratively with our owner credit unions on R&D and initiatives to attract and retain members, we also want to offer the credit union community and guests a rich experience with solid content and simple navigation,” said Sarah Lietz, MDC’s Director of Projects and Marketing. “The website’s new design aligns well with our communications goal to provide clear, usable and easy-to-read content, as well as thought-provoking and educational information.”
MEMBERS Development Company (www.membersdevelopment.com) is a network of more than 60 industry-leading credit unions that conduct R&D initiatives focused on delivering meaningful solutions to the 21st Century demands of consumers. MDC Owners pool their resources to perform relevant research, develop innovative products and services, create valuable vendor relationships, share knowledge, provide economies of scale and keep a consistent focus on the horizon. At MDC, we believe our research must be driven by our owners for our owners. While we do the heavy lifting for them, our credit union owners both advise and participate in our work, making them not just investors but also partners.
Margaret Blankers, Media Liaison
MJB Public Relations Group, LLC