Members First CU to match up to $20,000 in donations to the affordable housing alliance

MIDLAND, MI (May 9, 2024)Members First Credit Union (M1) is excited to announce the launch of its “Bringing Joy Home- Your Donation Matched campaign,” aimed at addressing the urgent issue of affordable and attainable housing in Midland County. In partnership with the nonprofit Affordable Housing Alliance of Midland County (AHA), this campaign aims to amplify the impact of community donations by matching them dollar-for-dollar, up to $20,000.

According to recent statistics, 1 in 4 renters in Midland County struggle to afford housing, often spending over 50% of their income on rent alone. 2 This financial strain forces families to make difficult budget trade-offs, impacting their ability to meet other essential needs such as food, clothing, transportation, and healthcare.

Established in 1995, the Affordable Housing Alliance is a nonprofit organization that provides rental units to low-income families at a below-market rate. By serving families that include essential workers such as teachers, daycare workers, servers, and others, the organization contributes to Midland County’s mission of building inclusive, thriving communities. Unlike subsidized programs, AHA relies solely on donations and grants to achieve its mission.

“We are grateful for the generous support of Members First Credit Union,” shared Mara Stewart, Executive Director at AHA. “Their commitment to our cause will provide a tremendous boost to our efforts in continuing our mission to provide safe affordable housing. Together, we can make a lasting difference in the lives of individuals within our community.”

As a Community Development Financial Institution (CDFI), Members First is committed to furthering its mission of serving the underserved, particularly in addressing basic needs and housing challenges. At the heart of this mission is the fundamental belief that everyone deserves a safe and secure place to call home.

We are thrilled for the opportunity to partner with the Affordable Housing Alliance,” said Kristen Williamson, Community Relations Leader at Members First Credit Union. “Housing is a vital backbone to the success of thriving communities, in which AHA plays a pivotal role in Midland County. As Members First seeks to create an impact in the housing efforts across our state, we can’t wait to see the results of this matching gift campaign.”

Members First Credit Union’s Bringing Joy Home- Your Donation Matched campaign encourages community members, local businesses, and credit union members to contribute generously to New Dawn Shelter. For every dollar donated, Members First will match the donation, effectively doubling the impact of each contribution, up to $20,000.

For more information about the campaign and how to contribute please visit

About Members First Credit Union

At Members First Credit Union, we remain dedicated to supporting the communities we've grown up in for over 86 years.  We promise to be trustworthy, caring, and enthusiastic to help you succeed.  Our over 64,000 members count on us to serve them and their communities; our 250+ employees share that passion for service.  Learn more at

About Affordable Housing Alliance

The Affordable Housing Alliance of Midland County is a non-profit committed to providing safe, affordable housing solutions for individuals and families in our community. Their vision is for all Midland County residents have safe, affordable housing as they improve their quality of life and continue to work on reaching their fullest potential. Learn more at


Rachel Hilbrandt



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