NEW YORK, NY (November 21, 2023) |
Meriwest Credit Union, a San Francisco Bay Area-based financial institution, has achieved significant business results by tapping into the power of AI through their partnership with Kasisto, creators of KAI, the leading conversational AI platform for the financial services industry. Key observations indicate a correlation between profitability and digital assistant usage, members engaging with the digital assistant are 30% more profitable than the typical digital banking user. Meriwest also saw a notable return on investment through improved efficiency, such as reduced hold times and alleviated employee pressure. These outcomes highlight the impactful potential of AI and digital assistants in enhancing operational efficiency and supporting profitability for banks and credit unions.
Meriwest has over $2.3 billion in assets, 80,000 members, and 8 California-based branches. The credit union launched its new KAI-powered intelligent digital assistant “Scout” in February 2023, aligned with its digital banking platform conversion. Scout was introduced as a new member of the care team whose goal was to assist credit union members in navigating their new digital banking experience, and to help remove some of the anticipated support load from the staff during this high-impact transition.
Since Scout’s launch in early 2023, Meriwest has been conducting a business impact analysis that has revealed:
- Members who regularly interact with Scout are 30% more profitable than a typical digital banking user who does not regularly interact with Scout.
- More than 30% of Scout’s member interactions occur during non-working hours.
- Scout regularly assists approximately 7,000 active members.
- During the first six weeks after the February 2023 launch, Scout was able to successfully manage a workload equivalent to over two representatives, pouring that extra capacity back into the Meriwest contact center at a time when the member care team needed it most.
“Implementing Scout has been an incredible value-add for our members and our Meriwest team,” said Gene Fichtenholz, VP of Digital Strategy and Engagement at Meriwest. “We are encouraged by our customers' positive response to Scout, our AI chatbot powered by Kasisto's Conversational Intelligence. Our data shows that, on average, customers engaging with Scout demonstrate 30% more profitability compared to other digital banking users. This remarkable trend highlights the value of our partnership with Kasisto and our dedication to enriching the banking experience through innovative solutions.”
Scout is powered by the KAI platform and designed to address the industry’s unique needs for accuracy, privacy, security, visibility, and personalization. Scout was also customized by Meriwest to exemplify their brand with a distinct, charming and approachable persona, “We brought Kasisto to life as Scout, visually represented by a stylized and creative personification of the letter ‘M’.” commented Teresa Caseras, Meriwest’s VP of Marketing.
Kasisto CEO Zor Gorelov comments, “The banking and credit union industry faces no shortage of challenges - from rising interest rates to customer retention. We strongly believe that the ability to tap into the power of AI is what will distinguish the leading banks and credit unions in the years to come, from both an efficiency and a revenue growth standpoint. Our work with Meriwest is a clear representation of how business and member goals can align through the implementation of this technology.”
For more information on KAI and KAI-GPT, please visit www.kasisto.com.