Michiana Credit Unions partner to champion the credit union difference
BERRIEN SPRINGS, MI (November 4, 2016) — Saturday, November 5, is Bank Transfer Day – a national event that encourages bank customers to transfer cash out of banks and into credit unions. This year, Teachers Credit Union, Notre Dame Federal Credit Union and Honor Credit Union have launched a collaborative marketing campaign enticing residents in Northern Indiana and Southern Michigan to experience the credit union difference.
The month-long digital campaign is focused on driving Michiana residents to choose credit unions over banks using a landing page that entices consumers to “Experience the Credit Union Difference!” The page provides educational information on the benefits a credit union offers over a bank.
“Collaboration in our industry is crucial to the continued growth and success of credit unions,” said Paul Marsh, president and CEO of TCU. “This campaign is the perfect example of how, together, we can amplify our message and help educate consumers about the benefits of joining a credit union and that we offer all the same, convenient benefits as larger banks.”
The main credit union differences being showcased include the low fees and lower interest rates associated with credit union membership, how credit unions offer all of the same, convenient benefits as larger banks, as well as the personalized services members experience from being part of a member-owned financial cooperative.
“Unlike banks, credit unions work together for the benefit their members,” said Tom Gryp, president and CEO of Notre Dame FCU. “How many banks would allow their customers to go to a competitor’s branch, just for the added convenience this provides? With nationwide shared branches, credit union members can do this across the country.”
Scott McFarland, CEO of Honor Credit Union, added, “We’re fortunate enough to work in an industry where each organization shares the same vision and values. We believe in giving back to our members and communities, while helping each other along the way. This collaboration is a perfect example of this shared purpose in action.”
About Honor Credit Union
Honor Credit Union is a non-profit, full-service financial institution serving nearly 110,000 members in 28 member center communities throughout western and northern Michigan. Providing solutions for financial success and giving back to the communities we serve remain the driving forces behind Honor Credit Union.
For more information, call 800.442.2800, or visit www.honorcu.com.
About Notre Dame Federal Credit Union
Notre Dame Federal Credit Union is a not-for-profit financial cooperative. With assets in excess of $470 million and over 53,000 members worldwide, Notre Dame FCU’s dedicated partners (employees), coupled with a wide array of financial services, provide members a personalized experience through the credit union’s nine convenient branch locations, its virtual branch (Shamrock Center), and through its robust online banking platform and mobile apps. Notre Dame FCU was recently named Michiana’s Favorite Financial Institution by its members and the readers of The South Bend Tribune. Visit us at NotreDameFCU.com.
About Teachers Credit Union
Teachers Credit Union (TCU) has grown to become Indiana’s largest Credit Union with nearly $3 billion in assets, 55 branches throughout the state of Indiana and Southwest Michigan, and more than 250,000 members. A financial cooperative owned by its members, TCU offers traditional financial services including checking, savings, mortgages and credit cards, as well as non-traditional services such as investment, insurance and travel services. And while financial service is an important part of contributing to a community, TCU’s 85-year history shows a commitment to going beyond this service and working to build a better community. For more information about TCU, visit tcunet.com.
