Michigan First featured in NAFCU webinar as fastest growing CU-owned insurance agency in US

EAST WINDSOR, CT (April 14, 2021) — NAFCU Services President Randy Salser will moderate a session on Monday, April 19 at 2:00 pm EST that takes a detailed look into how Michigan First Credit Union built the fastest growing CU-owned insurance agency in US history.

Michigan First’s agency, Michigan First Insurance is the fastest growing credit union-owned insurance agency in the United States, achieving a 5 year compound annual growth rate (CAGR) of over 440%.

Randy Salser will host Jennifer Borowy, Chief Operations Officer, Michigan First Credit Union, and Jeffrey Chesky, Founder and CEO of Insuritas. The discussion will take a deep dive into Michigan First’s best practices, including digital marketing, member engagement, hyper-personalization and micro-segmentation and the astounding financial results.

To join in on the discussion, register at:

About Insuritas

Insuritas’ mission is to connect people to the insurance products they need through a seamless, transparent shopping experience in which carriers compete to provide them with the right coverage at the right price. Leveraging proprietary data-mining techniques and integrations through its BUNDLE brand, Insuritas offers a vast network of solutions to empower partners to operate their own labeled, full-service insurance agency. With Insuritas' data solutions, partners can generate expanded wallet share, increased retention, and recurring non-interest revenue. For more information, visit


Jeff Chesky, Insuritas

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