The second Monday of October is becoming a day to spread kindness by credit unions . CUFORWARD, the initiative started in Minnesota, has been spreading kindness since 2017, but this year, starting on Tuesday, October 12, the Minnesota Credit Union Network launched a giving campaign; CUFORWARD + Member Giving. This initiative engages members in ‘social-distanced giving’, by partnering with NetGiver. This year’s focus is on two organizations; Second Harvest Heartland and the two area-chapters of Ronald McDonald House. Second Harvest Heartland provides assistance to those struggling with food scarcity and Ronald McDonald House supports families with immunocompromised children. NetGiver credit unions are featuring these causes, with messaging from MnCUN, NetGiver and participating credit unions.
NetGiver promotes direct member engagement, it recognizes that supporting a member's values are important. Showcasing credit union’s support to nonprofits through their branded NetGiver experience, proves the commitment to their community in a new and unique way.
“NetGiver aligns with the Network’s credit union philosophy by mobilizing members,” says Ben Hering, Director of Engagement for MnCUN, “If we can help our members engage in CUFORWARD and the credit union movement, we provide an opportunity for members to look deeper, at all the other things that we’re doing, and every day at a credit union.”