The Underground Community, powered by Mitchell, Stankovic & Associates, will collide in Washington, DC, Feb. 23, 2020, to create an environment of vulnerable collaboration and examine the role of fulfilling member needs to create a sense of membership belonging. The main event occurs 8:30 am - 12:30 pm local time at the Hay-Adams Hotel and meetups will continue throughout the week to drill down on action plans better understand how the industry can meet members at their various life stages.
From the top of the historic Hay-Adams Hotel, overlooking the White House, the Underground Collision will tap into credit union leaders to foster vulnerable collaboration.
Underground Collision RAW panelists who’re coming together in vulnerable collaboration, include:
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- Samantha Paxson, Chief Experience Officer, CO-OP Financial Services
- Brian Branch, President/CEO, World Council of Credit Unions
- Lynn Heckler, Chief Talent Officer, PSCU
- Brandi Stankovic, Chief Strategy Officer, CU Solutions Group
- Chip Filson, Chairman, Callahan & Associates
- Maurice Smith, CEO, Local Government Employees FCU
- Nader Moghaddam, President/CEO, Financial Partners CU
- Steve Stapp, President/CEO, Unitus Community CU
- Renee Sattiewhite, President/CEO, African-American CU Coalition
- Linda Bodie, Chief Innovator, Element FCU
- Jeff Yonemura, Board Director, Kinecta FCU
- Pablo DeFilippi, SVP Membership & Networking Engagement, Inclusiv
- Monica Belz, President/CEO, Kauai Government Employees CU
- Liz Winninger, President/CEO, Xtend
- Stefanie Rupert, President/CEO, Collins Community CU
The Underground is also introducing exciting meetups for further introspection on the LGBTQ and Ally community hosted by Bodie, and Housing First, Breaking Free of Poverty, hosted by Cynthia Campbell, Chief Experience Officer and Erin Allen, SVP Strategic Engagement for BALANCE.
“The industry is doing great work on awareness and bringing in new members, let's give members a feeling of belonging. Lifelong membership comes from knowing a credit union cared and helped at a time of need,” Mitchell Stankovic CEO Susan Mitchell added. “Some think that the sense of collective interest went away with digital transformation, but not me – evidence shows that all generations are gathering online for what's trending, what are key health issues, what friends are attending and who shared a common experience with them. Maslow’s Hierarchy is as significant today as it was when it was published – maybe even more so, and especially for credit unions who want to grow membership and impact.”
