CU RateReset, the provider of Financial Product Reset, Acquisition and Retention Software, today announced that Money One Federal Credit Union and Pyramid Federal Credit Union have agreed to license its Reset Auto and Digital Pre-Approval Credit Card, Auto Recapture and Home Equity. The agreements with CU RateReset provide these credit unions with cost effective, simple, easy and attractive digital solutions to retain existing loans, as well as recapture and generate more loans.
CU RateReset's three primary product programs are:
Reset - for Auto, Mortgage, Credit Cards, CDs, and Personal Loans:
- CU RateReset enables a member to reset existing financial products they have with a credit union without the cost and hassle of refinancing.
- Credit union selects members for program inclusion based on their internal requirements and CU RateReset automates the member outreach, reset, and the closing documentation.
- For the credit union, CU RateReset automates loan and CD retention so member Advocates can focus on expanding exisiting and developing new member relationships.
- Recapture member mortgages, auto loans, personal loans and credit cards at other financial institutions as well as showcase products to attract new members.
- Members can design their custom auto payment and move their existing loans over to their credit union.
- Credit union selects members to receive offer, submits data to CU RateReset, a Personal URL ("P"URL) or MEO (Member Exclusive Offer) code is created, and placed into an email, traditional mail, social media or text message.
- Members can select the options offered, execute the required documents, and authorize the balance transfer to their new account.
"Money One and Pyramid are committed to digital transformation in the credit union space and zealous about improving their members' experience" said Joe Brancucci, President, CU RateReset. "We are thrilled that they have become a part of the CU RateReset family of credit unions, and they will join a number of other smaller credit that have differentiated themselves in their markets by utilizing the CU RateReset solutions."
"Our mission is to help dreams become reality, provide individualized products and services, and service our members with dedicated staff, "said Dawn Johnson, Vice President of Marketing and Business Development at Money One FCU. "We strongly believe that by adding these new solutions we will elevate the member experience."
"We are very excited about bringing new and simpler solutions for our members to do business with us, "said Dustin Powell, Vice President of Lending for Pyramid FCU. "The CU RateReset solutions give us an affordable way to enter into our digital transformation journey with award winning and tested solutions that we know will make a difference."
"Working with these credit unions and showing them how even the smallest asset size credit union in the CU RateReset family of credit unions are very successful is part of our mission to make sure all credit unions are successful" said Foster Kelly, the Manager of Customer Success at CU RateReset. "We take pride in the fact that as a CUSO we can provide high impact digital products to credit unions of all sizes."