Mountain West Credit Union Association partners with Best Innovation Group to deliver SetIt Credit to credit unions

Innovative technology manages debit/credit card info, combats interchange erosion, and reinforces member loyalty.

DENVER, CO (November 14, 2017)Best Innovation Group (BIG), a credit union innovation catalyst with 20 years of payments experience, and the Mountain West Credit Union Association (MWCUA) today announced they have entered a partnership to distribute SetIt Credit, BIG’s card management solution designed to improve cardholder experience through a secure, easy to use platform.

SetIt Credit is an easily integrated online banking tool offering a one-click approach to updating customer addresses and other critical information- such as new card account numbers and billing relationships- across multiple channels. Setit Credit helps credit unions reinforce member engagement and sharpens insights on their spending habits.

Through their partnership, MWCUA will have exclusive distribution rights for member credit units within its region, which encompasses Arizona, Colorado and Wyoming. MWCUA also has the opportunity for broader national outreach in collaboration with other credit union leagues and CUSOs.

“At Mountain West we’re always looking for ways to move the growth needle for all credit unions, large and small,” said Rick Cranston, Vice President of Innovation and Product Development for MWCUA. “We see SetIt Credit as an important tool to cement top of wallet status and reinforce market position with both existing and prospective members.  What’s really great is that it works for nearly all credit unions regardless of size, for credit and debit card portfolios.”

“Interchange erosion has been and will continue to be an issue for credit unions,” added John Best, CEO and Co-Founder of BIG. “If SetIt Credit can reverse that trend, at the same time it solves members’ acknowledged pain point of updating card information, then credit union management can invest more in other areas of growth and member service.”

SetIt Credit is in beta implementation today with multiple credit unions, both within MWCUA’s footprint and across the US. While discussions with credit unions are ongoing, MWCUA is working closely with SetIt Credit to set the stage for an aggressive rollout during the first quarter of 2018.

For more information, please contact Lisa Drewry of the Mountain West Credit Union Association at (602) 770-3822 or, or Ed Gonzalez of SetIt Credit at (813) 377-4963 or

About Mountain West Credit Union Association

The Mountain West Credit Union Association is the regional trade association representing member credit unions, 4.2 million credit union members and $65 billion in assets throughout Arizona, Colorado and Wyoming. Founded in 2011, the Mountain West Credit Union Association serves and supports the interests of member credit unions through advocacy, community outreach, education and training, public affairs, regulatory and compliance services, and strategic partnerships. Follow us on twitter at, Facebook at and Instagram at To learn more visit

About Best Innovation Group

SetIt Credit, LLC is a division of Best Innovation Group (BIG). Founded in 2014, BIG is an innovation catalyst created to provide clients with the insights and resources to quickly implement digital solutions and adopt cutting-edge technologies. BIG provides research and development services in the form of written research and prototypes, and is constantly searching for new technological solutions to help credit unions grow. BIG leverages the aggregate scale of its clients to create relationships with large entities that would not otherwise engage in the credit union market. For more information, visit:


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