MSUFCU receives 2023 CMPRSA PACE Pinnacle Award

EAST LANSING, MI (May 19, 2023) — MSU Federal Credit Union (MSUFCU) received a 2023 Central Michigan Public Relations Society of America (CMPRSA) PACE Pinnacle Award for its 2023 Open Enrollment Guide.

Held annually, the CMPRSA PACE Awards are mid-Michigan’s highest honor of public relations efforts and are awarded to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity, and resourcefulness. A Pinnacle Award is the society’s top honor that an organization can receive in each respective award category.

The custom 2023 Open Enrollment Guide, for which MSUFCU received the Pinnacle Award, was designed to increase employee awareness of benefit options and streamline the open enrollment process. The guide assisted the Credit Union’s 1,100-plus employees and their families with learning about the great benefits package offered for medical, dental, vision, and more.

“We are honored to receive this award,” said Silvia Dimma, MSUFCU Chief Human Resources Officer. “This recognition is a reflection of our commitment to empowering our employees with the necessary tools, resources, and compensation to do their best work. We continue to work together to build a culture and work environment that we all want to and are proud to be a part of.”

About Michigan State University Federal Credit Union (MSUFCU)

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 13 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group, along with digital financial platforms AlumniFi and Collegiate, trade name Oakland University Credit Union, and its foundation, the Desk Drawer Fund. MSUFCU is headquartered in East Lansing, Michigan; and has 24 branches; over 350,000 members; $7.61 billion in assets; and more than 1,100 employees. For more information, visit


Allison Horn
VP of Executive Communication and Legislative Affairs
517-333-2424, ext. 2401

John Foren
Director of Media Relations and Corporate Communications, Sparrow

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