MSUFCU receives 2023 CUNA Diamond and MAC Gold awards
EAST LANSING, MI (June 15, 2023) — MSU Federal Credit Union (MSUFCU) has received two national awards for its creative excellence and outstanding results in marketing.
In 2022, the Credit Union created a branded bus wrap for a Capital Area Transportation Authority (CATA) bus that drove through Michigan State University’s (MSU) campus throughout October and November. The design aimed to promote MSUFCU’s brand awareness among MSU students, faculty, staff, and campus visitors.
The MSUFCU campus bus wrap won the following awards for outdoor design:
- Credit Union National Association (CUNA) Diamond Award
- Marketing Association of Credit Unions (MAC) Gold Award
The CUNA Diamond Awards, the most prestigious annual credit union marketing competition, recognize and reward creative excellence for credit unions and advertising agencies that work on their behalf.
The MAC Awards have been recognizing outstanding credit union marketing achievements since 1986 and are hosted annually by the Marketing Association of Credit Unions, a group of credit union marketing professionals who help each other thrive, advance, and succeed.
“We are honored to receive these recognitions for our team’s work in creatively promoting our credit union services to our members and prospective members,” said Susi Elkins, MSUFCU Chief Community Impact Officer. “These marketing efforts inform individuals in our communities about opportunities to establish a partnership with a trusted financial institution whose mission is to help them achieve their financial goals, and ultimately, their dreams.”
About Michigan State University Federal Credit Union (MSUFCU)
Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 13 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi and Collegiate; trade name Oakland University Credit Union; and its foundation, the Desk Drawer Fund. MSUFCU is headquartered in East Lansing, Michigan; and has 24 branches; over 350,000 members; $7.61 billion in assets; and more than 1,100 employees. For more information, visit msufcu.org.
