Muriel Lotto joins Sandia Laboratory Federal Credit Union as Chief Growth Officer
Senior executive and thought leader turns insights into actions that drive sustainable growth
ALBUQUERQUE, NM (February 1, 2024) — Muriel Lotto has joined Sandia Laboratory Federal Credit Union as Chief Growth Officer. She leads the design, development, and implementation of an organization-wide, data-driven growth strategy to help realize SLFCU’s vision of becoming an economic engine for communities in the Southwest United States. In her new role, Muriel oversees SLFCU’s marketing, product management and development, brand, community engagement, business development, and communications teams.
“We are excited to welcome Muriel to SLFCU. Her experience and expertise align seamlessly with our focus on creating jobs, housing, and safety for our communities,” said Alex de la Cruz, SLFCU Executive Vice President. “With Muriel joining our team, I am confident that SLFCU will continue to thrive and make a lasting positive impact on our members and organization,” he added.
Muriel has wide-ranging experience as a senior marketing executive and thought leader. She has a strong reputation for delivering full-stack marketing, branding, and data strategies that create sustainable growth for direct-to-consumer and business-to-business companies across the globe. In 2019, she was named one of the world’s boldest Chief Marketing Officers by Bold Business.V
She was previously Chief Marketing Officer at Sightline Payments, the top U.S. payments provider to the rapidly expanding online gaming marketplace. Earlier, she was Global Head of Brand and Marketing at Western Union. Muriel has also held senior marketing roles at two of Europe’s biggest insurance companies, as well as at Unilever and Nestlé.
Muriel holds a bachelor’s degree in business, administration, and marketing from SKEMA, a leading French business school. She is a member of Club CMO and sits on the sponsorship committee for the Private Directors Association.
About Sandia Laboratory Federal Credit Union (SLFCU)
Sandia Laboratory Federal Credit Union (SLFCU) was named by Forbes as a Best-in-State Credit Union for the sixth consecutive year in 2023. With more than $3.7 billion in assets, SLFCU is one of New Mexico’s largest credit unions by asset size and serves more than 140,000 members, with 12 branches in New Mexico and one in Livermore, California. Formed in 1948 by employees of Sandia National Laboratories, SLFCU’s field of membership now includes more than 1,400 partner companies in New Mexico and California. Employees of those companies and their family members use SLFCU for financial services that include checking, savings, home loans, auto loans, credit cards, and investment services. Members enjoy a nationwide, surcharge-free ATM system and free online account services. The Credit Union is federally insured by the National Credit Union Administration (NCUA) and is an Equal Housing Lender. Visit slfcu.org for more information.
