WASHINGTON, DC (February 4, 2014) - The National Association of Federal Credit Unions (NAFCU) has named the winners of its 2014 Marketing Awards, which recognizes association member credit unions for their creative and successful promotions and marketing materials. The winners will be honored during NAFCU’s 2014 Strategic Growth Conference, March 4-6, at the Marina del Rey Marriott in Venice Beach, Calif.
“Credit unions continue to develop innovative ways to achieve bottom-line success,” said NAFCU Vice President of Marketing Alicia Hosmer. “This year’s winning credit unions have set a new bar for excellence with their creative and results-driven campaigns. We congratulate them for all of their hard work and success.”
For 2014, the competition for the marketing awards included two asset-size groups in each category: $250 million or less, and more than $250 million.
This year’s winners are:
Best Annual Report
Service 1st Federal Credit Union, Danville, Pa. ($250 million or less)
MSU Federal Credit Union, East Lansing, Mich. (more than $250 million)
Best Innovative Product or Service
Buffalo Metropolitan Federal Credit Union, Buffalo, N.Y. ($250 million or less)
Mid-Hudson Valley Federal Credit Union, Kingston, N.Y. (more than $250 million)
Best Promotional Campaign
Service 1st Federal Credit Union, Danville, Pa. ($250 million or less)
America's Credit Union, A Federal Credit Union, Fort Lewis, Wash. (more than $250 million)
Best Lending Promotion
Montgomery County Employees Federal Credit Union, Germantown, Md. ($250 million or less)
GFA Federal Credit Union, Gardner, Mass. (more than $250 million)
Best Membership Promotion
Mission City Federal Credit Union, Santa Clara, Calif. ($250 million or less)
GTE Financial, Tampa, Fla. (more than $250 million)
Best Member Newsletter
NARFE Premier Federal Credit Union, Alexandria, Va. ($250 million or less)
Southwest Airlines Federal Credit Union, Phoenix, Ariz. (more than $250 million)
Best Promotional Event or Service
Edwards Federal Credit Union, Edwards, Calif. ($250 million or less)
SunWest Federal Credit Union, Phoenix, Ariz. (more than $250 million)
Best Website
Winston-Salem Federal Credit Union, Winston-Salem, N.C. ($250 million or less)
NEFCU, Westbury, N.Y. (more than $250 million)
NAFCU is also currently excepting applications for its 2014 Annual Awards Competition, which recognizes association member-credit unions for their excellence and achievement in the following categories: Federal Credit Union of the Year, CEO of the Year, Professional of the Year and Volunteer of the Year. Similar to the Marketing Awards, all entries are divided into two asset-size classes: $250 million or less, and more than $250 million. The competition is free to enter and is open to any natural person credit union belonging to NAFCU. The deadline to enter is March 14. Visit www.nafcu.org/annualawards to learn more.
For more information about NAFCU's 2014 Strategic Growth Conference or to register, visit www.nafcu.org/growth.
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The National Association of Federal Credit Unions is the only national organization that focuses exclusively on federal issues affecting credit unions, representing its members before the federal government and the public.