VENICE BEACH, CA (March 4, 2014) -- Credit unions from across the country are gathering today at the Marina del Rey Marriott in Venice Beach, Calif., to kick off the National Association of Federal Credit Unions’ (NAFCU) 2014 Strategic Growth Conference, where attendees will learn innovative credit union growth strategies to help them stay in front of the competition and boost income. The conference runs through Thursday, March 6, and is open to NAFCU members and nonmembers.
“The need for credit unions to develop techniques to move ahead of their challengers and gain income opportunities has never been greater,” said Dan Berger, NAFCU’s president and CEO. “From new credit union marketing and digital communications tactics to creative lending programs, this conference will provide attendees the knowledge they need to help them yield greater bottom-line results.”
Award-winning author Lisa Bodell will deliver the conference’s feature presentation, “Disrupt the Status Quo and Start an Innovation Revolution.” Attendees will learn how to develop their approach to change within their credit unions. Each attendee will receive a free, signed copy of Bodell’s best-selling book, “Kill the Company.”
In addition, the session “Reengineering Your Web Portal from Brochureware into an Ecommerce Site – The Revolution Begins” will feature visionary panelists Raj Karkara, director of consumer finance of Overstock.com, and Alex Yoder, who drove growth as the CEO of WebTrends.
Conference attendees will also get to hear from:
- Chris Brown, president and CEO of RateGenius Inc.;
- Jeff Chesky, president and CEO of Insuritas;
- Loretta Dodgen, managing partner of Human Capital Solutions Group;
- Maria Ferrante- Schepis, managing principal of insurance and financial services innovation of Maddock Douglas;
- Tim Harrington, CPA, author, consultant and national speaker of T.E.A.M. Resources;
- Mark Hudzik, CDO of Member One FCU in Roanoke, Va.;
- Sundeep Kapur, digital strategist, author and speaker of Allied Solutions;
- Matt McCombs, president and COO of DHCU Community Credit Union in Moline, Ill.;
- Steve Richman, national spokesperson, marketing manager and consultant of Genworth Mortgage; and
- Kerry Smith, vice president of lending of Nymeo Federal Credit Union in Gaithersburg, Md.
The conference will help credit unions learn methods to increase profitability through an integrated communications plan; offer insight on turning a credit union website into an ecommerce machine; discuss costs and benefits of rebranding, with a focus on merging credit unions; provide strategies for credit unions’ plan for product development and online lending; and deliver cutting-edge solutions to build credit union services and product development programs in the Business Solutions Showcase.
The winners of NAFCU’s 2014 Marketing Awards will be honored today during the conference.
A complete schedule of events can be viewed online at www.nafcu.org/growth. For up-to-the-minute information on the conference, follow the #CreditUnionGrowth hashtag on Twitter.
About Us
The National Association of Federal Credit Unions is the only national organization that focuses exclusively on federal issues affecting credit unions, representing its members before the federal government and the public.