Press
Name is VITAL to continued success of credit union’s vision
SPARTANBURG, SC (April 8, 2014) — Celebrating their 50th Anniversary this year, Spartanburg Regional Federal Credit Union becomes VITAL to its members and community with new name. “As a value-based cooperative, we believe you should be able to push the simple and easy button when it comes to your relationship with us…or any financial institution for that matter!” exclaims Pat West, CEO of the new VITAL Federal Credit Union.
Originally a healthcare-based credit union, the new VITAL name also pays homage to those who started this credit union 50 years ago. As the new brand is rolled out over the next several months, the credit union will have the opportunity to tell the story of hundreds of members who feel the credit union has been a vital part of keeping them fit for life.
“This is our way of acknowledging the hard work and patronage of our members,” comments Board Chair Willie Chappell. With a powerful family of products, an energetic staff and continued focus on innovation to meet member needs, VITAL has positioned itself as an important part of growth throughout the Spartanburg area.
VITAL Federal Credit Union is a progressive, consumer-focused $35 million financial cooperative serving over 7,000 members and their families throughout Spartanburg County, and is open to anyone who lives, works, worships or attends school there.
Weber Marketing Group, Seattle, Washington, a financial consultancy firm specializing in renaming, branding and retail design, developed the new name and logo for VITAL Federal Credit Union, while Your Marketing Company, a credit union marketing agency based in Greenville, South Carolina developed the brand identity and continues to work with the credit union on their strategic vision.