NCUA marketing and social media webinar will help credit unions boost their brands

​​Register to learn how social media can improve a credit union’s bottom line

ALEXANDRIA, VA (July 12, 2016) — Credit unions can learn how to use social media to increase web traffic, improve brand identity, and boost lending during the National Credit Union Administration’s upcoming webinar, “Marketing – Effective Use of Social Media.”

The 90-minute webinar is scheduled for Wednesday, August 10, starting at 2 p.m. Eastern. There is no charge.

During this webinar, Kathryn Baxter, of NCUA’s Office of Small Credit Union Initiatives, will lead a panel discussion on how to create a social media plan, define your credit union’s target audiences, determine what messages you want to send, and how to have meaningful interactions with them. Panel members will be:

  • Kenneth C. Bator, chief executive officer, Bator Training and Consulting, Inc.;
  • Lauren Bethea, economic development specialist, Office of Small Credit Union Initiatives;
  • Christopher Dukes, intern, Office of Small Credit Union Initiatives;
  • Kenzie Snowden, social media and outreach specialist, NCUA Office of Public and Congressional Affairs; and
  • Jeff Snyder, communications officer, Pennsylvania Credit Union Association.

Online registration is available here. Participants will use this same link to log into the webinar. Registrants should allow pop-ups from this website.

Participants may submit questions in advance at The subject line of the email should read, “Marketing – Effective Use of Social Media.” Participants with technical questions about accessing the webinar may email

This webinar will be closed captioned and then archived online here approximately three weeks following the live event.

NCUA’s Office of Small Credit Union Initiatives fosters credit union development and the effective delivery of financial services for small credit unions, new credit unions, minority depository institutions and credit unions with a low-income designation.

About National Credit Union Administration (NCUA)

The NCUA is the independent federal agency created by the U.S. Congress to regulate, charter and supervise federal credit unions. With the backing of the full faith and credit of the United States, the NCUA operates and manages the National Credit Union Share Insurance Fund, insuring the deposits of more than 124 million account holders in all federal credit unions and the overwhelming majority of state-chartered credit unions. The NCUA also protects consumers and educates the public on consumer protection and financial literacy issues.


Ben Hardaway


Joe Adamoli

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