Press
Neches Federal Credit Union Launches New Website PTP NEW MEDIA and Neches Partner In Revamp CU Site
Audrey Wiggins
PTP New Media
281-991-5550
awiggins@ptpnewmedia.com
May 29, 2012 Port Neches, TX – Neches Federal Credit Union announced today that is has introduced a revamped member website. The new site targets member needs for more simplicity, ease and convenience when navigating and engaging the website. PTP NEW MEDIA handled the site design and build, working closely with Neches management. Strategically, both organizations have worked together for the past five years to build a robust Neches online presence. With this third generation site, the emphasis has been placed on “family, friends and community”; the building principle behind the Neches brand.
The website now includes simpler layout and design with improved navigation, integrated home page login to home banking, focus on “family friends and community” with member discounts and prominent nBiz section giving members access to local businesses in a variety of service categories. One of the most exciting features is the CU Tell A Friend button located on the home page, enabling members to invite friends and family to join Neches FCU.
“Launching a new website is never an easy task, but working with the PTP team sure did give me peace of mind that the entire transition would be without complications,” said Jason Duplant, VP Marketing for Neches FCU. “We pushed hard from the beginning to set the new www.nechesfcu.org. apart and make it distinctive by creating the most simple and convenient user experience possible. I’m wicked happy with the final product as I feel that we have done a great job incorporating feedback from members and putting out a site that is lightweight and simple, yet very useful and resourceful.”
“Our goal was to make it easier for members to find exactly what they are looking for without scrolling down the page,” says Audrey Wiggins, Planter of Production, for PTP NEW MEDIA. “We did not want members to question where things were located any longer, so simplicity was the driving factor with this website redesign.”
About Neches Federal Credit Union
Based in Port Neches, TX, Neches Federal Credit Union has over $322 million in assets with more than 36,000 members. Currently with eight locations, Neches FCU has built a team of over 100 professional since opening in 1952.
About PTP NEW MEDIA
PTP NEW MEDIA is a dynamic marketing and branding agency that focuses on progressive credit union member engagement strategies. They specialize in engaging members as well as the community through fresh, comprehensive campaigns utilizing online, offline, internal and external marketing channels. PTP NEW MEDIA is also the parent company CU* SWAG.