“Consumer behavior and response to advertising methods change at a much faster pace in the digital age,” said Rebecca Hellmann, Director of Marketing for FCTI, Inc. “Following the high level of interest for our first iteration of ‘On Target Marketing’ last year, we felt it prudent to stay on top of this subject for ourselves as well as our financial institution partners.
“We are pleased to present a compilation of our ongoing research in Volume 2, and look forward to providing updates on this and a variety of other subjects through our weekly blog.”
The new white paper covers tips and benchmarks for a variety of marketing methods including, but not limited to:
Crafting clear messaging for better response rates
FCTI, Inc. is a nationwide ATM solutions provider specializing in advanced ATM placements and operations for financial institutions and retailers. Our patented MBA technology, network partnerships, and leading software developments offer banks, credit unions, and businesses real marketing, distribution, and revenue-generating opportunities through the ATM channel. Find out more at FCTI.com.