A new white paper from the CUNA Marketing & Business Development Council, “The Role of Marketing in New Member Onboarding,” discusses the role of credit union marketers to onboard new members and how important engaging with those members is to the future of the credit union.
A companion piece to the 2014 white paper “Sink or Swim: The Rising Tide of Member Onboarding and Engagement Strategies”published by the CUNA Operations Sales & Service Council, “The Role of Marketing in New Member Onboarding” makes the case that, not only is, “Onboarding is more important now than ever,” but “Marketing is the lead player in this process.”
In addition to input from several credit unions that have successfully implemented formal onboarding programs, the Council examines:
- The role of marketing in new member onboarding
- How onboarding efforts complement the brand
- Getting all departments onboard with onboarding
- Using specific onboarding messages
- Encouraging members to develop deeper relationships
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.
The paper is available online in the white paper section of www.cunacouncils.org.
Press may contact Natalie Sherry at nsherry@cuna.coop for more information.