New CUNA Marketing & Business Development Council white paper discusses marketing’s role to onboard new members for immediate release
MADISON, WI (October 27, 2015) — A new white paper from the CUNA Marketing & Business Development Council, “The Role of Marketing in New Member Onboarding,” discusses the role of credit union marketers to onboard new members and how important engaging with those members is to the future of the credit union.
A companion piece to the 2014 white paper “Sink or Swim: The Rising Tide of Member Onboarding and Engagement Strategies”published by the CUNA Operations Sales & Service Council, “The Role of Marketing in New Member Onboarding” makes the case that, not only is, “Onboarding is more important now than ever,” but “Marketing is the lead player in this process.”
In addition to input from several credit unions that have successfully implemented formal onboarding programs, the Council examines:
- The role of marketing in new member onboarding
- How onboarding efforts complement the brand
- Getting all departments onboard with onboarding
- Using specific onboarding messages
- Encouraging members to develop deeper relationships
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.
The paper is available online in the white paper section of www.cunacouncils.org.
Press may contact Natalie Sherry at nsherry@cuna.coop for more information.
About CUNA Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org.
CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of six CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit www.cunacouncils.org.
