MADISON, WI (July 31, 2014) -- How can your credit union harness big data to its advantage? A new white paper from the CUNA Marketing & Business Development Council, “Big Data: Telling Powerful Stories and Expanding Growth and Relationship Opportunities,” explores how credit unions can leverage vast quantities of data to tell stories, create new business, and pursue revenue and growth opportunities.
With practical, real world accounts from several credit union professionals, this paper provides a roadmap to pursue big data and all the potential it possesses, including:
- Technology as a Targeting Tool
- Member Behaviors Are Marketing Opportunities
- Surpassing Silos to Embrace Big Data
- Using Data to Your Advantage
- Data’s Role in Strategic Planning
- Overcoming Staffing Challenges
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.
The paper is available online in the white paper section of www.cunacouncils.org.
Press may contact Natalie Sherry at nsherry@cuna.coop for a copy of the white paper.
About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,200+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,100 credit union professionals. For more information, visit www.cunamarketingcouncil.org or www.cunacouncils.org.