JOHNSTON, IA (March 7, 2014) -- “If you believe that your members and potential members have entirely too much time on their hands, then this service isn’t for your credit union” says Brandon Hays, Director of Business Development for Choice Creative Solutions.
Choice Creative Solutions, a CUSO owned by Community Choice Credit Union, launches CU Rate Check. CU Rate Check is an online lead generation and management system designed by a credit union to grow loans. Hays states, “This is not an online loan application, rather another source to generate interest in your lending products while providing strong accountability to the process.”
CU Rate Check is the first credit union only service launched by Choice Creative Solutions and will be unveiled at the upcoming CUNA Marketing and Business Development Council Conference in Orlando next week.
The service has been used successfully by Community Choice Credit Union in Des Moines, Iowa in 2013. “We exceeded our consumer lending goal by approximately 44%. I know the feeling is that rate check was a big factor in accomplishing this”, stated Matt Sheridan, Marketing Team Leader for Community Choice Credit Union.
The system works to decrease online loan abandonment rates, while simplifying the start of the loan process from the member’s point of view. CU Rate Check can also turn every credit union employee into capable loan generators.
A low annual price makes CU Rate Check affordable to all credit unions. A comprehensive overview of CU Rate Check can be found by visiting www.curatecheck.com.