A new force in credit union marketing, inspired by the world’s best brands
WESTPORT, CT (April 17, 2017) — Brand strategy and design firm Van Deusen & Levitt Associates (VDLA) is pleased to announce the formation of a strategic partnership with Prager Creative, a NYC-based full-service advertising and communications agency serving credit unions and other industries. Together, the two firms offer credit union marketing leaders and executive teams a unique set of research, strategy, design, media planning, media buying, digital, and brand engagement skills not found in other marketing agencies.
“Each firm has a history of serving some of the nation’s largest credit unions. We’ve found that many credit unions are tired of same-old marketing solutions from single-industry agencies,“ said Glenn Van Deusen, President of VDLA. “They are looking for a partner who can bring a fresh perspective from the world’s best brands across multiple industries, along with solid credit union expertise, and an ability to uncover new insights about their members.”
“What makes this partnership so appealing to clients is our ability to think outside the credit union box,” said Ben Prager, Founder of Prager Creative. “They are eager to apply best-practice lessons from great brands in other industries, which is what our teams bring to the table.”
Some of the credit union clients VDLA and Prager Creative have served include Bethpage FCU ($7B in assets), Mountain America CU ($5B), TruMark Financial CU ($2B), Garden Savings FCU ($300M), Scient FCU ($235M), and Liberty Savings FCU ($87M).
“We believe every credit union has an emotional brand advantage just waiting to be unleashed,” said Mr. Van Deusen. “Our fact-based process reveals not just WHAT members think and HOW they act – but WHY. That critical foundation inspires everything that follows and provides a clear, consistent expression of the brand at every touchpoint.”
About Van Deusen & Levitt Associates, Inc
VDLA (www.vdla-inc.com) was founded by experts from the world's largest branding and communications agencies. Our passion is helping organizations realize the full potential of their brands so they can achieve their business goals. Our extensive brand strategy and design work in financial services and multiple other industries (consumer, hospitality, technology, etc.) provides fresh perspective and insights that single-industry agencies can’t match. We know that great brands create a strong emotional connection. Using a fact-based approach, we reveal not just WHAT people think and HOW they act – but WHY. We believe every credit union has a unique emotional brand advantage just waiting to be unleashed.
About Prager Creative
Prager Creative (www.pragercreative.com/creditunions) is a full-service creative agency based in NYC. Founder, Ben Prager is a regular contributor on CUInsight and the firm has been recognized with multiple CUNA Diamond Awards. Through per-project executions, full-blown campaigns, and ongoing work as agency of record, we understand what it takes to bring great ideas to life. Our methods give us the advantage of being flexible and quick, keeping everything focused on collaboration and client needs. Services include: digital and traditional advertising, direct marketing, social media marketing, website development, graphic design, and media planning and buying. Whether you’re looking to bring your marketing to the next level or need a fresh perspective, we’re ready to energize your brand.
For more information, please contact Mary Burke at mburke@vdla-inc.com (203) 445-6244 x110 or Ben Prager at ben@pragercreative.com (917) 714-9293.
