New Managing Director Brings Wealth of Financial Services Market Research Experience

Boston, MA, February 23, 2012 – ath Power Consulting, a leading financial services research and strategy  firm, today announced that Michael J. McEvoy, formerly of Novantas, has joined  the company’s executive team as Managing Director.  Mr. McEvoy will oversee the firm’s strategic research  and consulting programs, leveraging his skills and industry knowledge to help  clients with their most pressing business issues and customer experience market  strategies.  He will also work in developing and executing growth  strategies for ath Power, expanding the firm’s syndicated research division and  directing the organization’s global efforts.

“Mike’s  in-depth knowledge and perspective on the trends driving the financial services  industry complement our firm’s legacy of delivering best-in-class research and  consulting to our clients,” said Frank Aloi, ath Power President and CEO. “We  are extremely pleased to have someone of his caliber join our team.”

Mr. McEvoy  has over 15 years experience consulting to many of the largest financial  institutions and their technology suppliers worldwide, including MasterCard,  Bank of America, Barclays Bank, Bank of Montreal, Sumitomo Bank, IBM and  FICO.  He is a distinguished researcher  and advisor in the financial services and business strategy fields, authoring  over 100 analyst reports and numerous published articles in leading industry  journals.

“I am thrilled to have joined ath Power and excited to launch  several initiatives that will undoubtedly take this solid company to an even  greater level,” noted McEvoy. “In fact, in just a few weeks, we will be  releasing a first-of-its-kind Mobile  Banking Study which  reveals how banking institutions can  increase overall usage and adoption of their mobile offerings and unveils the tools  and features mobile will need to become the optimal choice for all banking  activities. Top institutions are  already eager to learn the results.”

Prior to ath  Power, Mr. McEvoy served as Principal and Head of Banking Research for Novarica,  a division of Novantas. He also spent six years consulting to MasterCard and  its member banks, and was a founding analyst at TowerGroup and MasterCard’s  Purchase Street Research.  He holds a Bachelors degree in mathematics and  economics and a Master of Economic Science degree from University College,  Cork, Ireland and an MBA from the Wharton Business School at the University of  Pennsylvania.

Mr. McEvoy may be reached  at

About ath Power  Consulting
ath Power Consulting is a premier provider of customer experience  solutions for the financial services industry, offering mystery shop study,  survey research, competitive intelligence, market analyses, training and  development, and strategic brand planning.  ath Power owns the largest  panel of financial services field representatives in the nation, and executes  more proprietary banking audits than anyone in the industry.  Since 1997,  our fully customizable solutions have helped  improve customer retention, build brand loyalty and increase profitability,  performance and market share for banking, credit card, mortgage, insurance and  investment organizations across North America.  To learn more, please visit

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