NextMark Credit Union launches new website in partnership with PixelSpoke
PORTLAND, OR (February 13, 2020) — NextMark Credit Union and PixelSpoke are excited to announce the launch of NextMark’s new website. Formerly Fairfax County FCU, NextMark has been serving Fairfax County since 1958. With its recent community expansion into six additional Virginia counties, as well as five cities, NextMark changed its name with the launch of its new site to be more inclusive to those residing in its new footprint.
PixelSpoke is a Portland-based marketing agency that specializes in web redesigns for credit unions. From the outset of the project, PixelSpoke identified three primary goals: 1) to reflect and enhance NextMark’s rebrand and help it stand out from the crowd, 2) to guide and empower members and prospects in their financial journeys, and 3) to offer a seamless user experience that offers visitors clear next steps.
The NextMark rebrand, done in collaboration with Portland, Oregon based creative design firm Ziba, acknowledges the credit union’s high-achiever audience. NextMark’s web copy reflects the new brand by focusing on empowerment and goal-setting. The new color palette and icons draw inspiration from guides, scouts, and the outdoors, and the photography is inspiring, authentic, and relatable. Subtle design patterns provide opportunities for brand reinforcement and visual interest; meanwhile, generous use of whitespace and clear typography create an effortless user experience. Between the updated brand and site redesign, NextMark stands out as the credit union others will
aspire to become.
NextMark’s prior website was primarily product focused, with little information about how these products might fit into one’s broader financial goals. The new homepage makes it clear that NextMark isn’t just here to sell financial products, but rather to help members turn their ideas into plans and goals — in essence, to find their “next mark.” The page outlines not just financial wellness tools, but also the credit union difference and the ways in which NextMark invests in its community.
A streamlined navigation structure organized around the user’s financial goals and robust product pages help visitors to the site get where they need to go, and to find what they need when they get there. Prominent calls to action, most of which link to NextMark’s online account opening and loan applications, offer a clear way to get started. Each product page is equipped with answers to the most frequently asked questions, including a link to the site’s comprehensive FAQ page, to further support members in their journeys.
NextMark and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of NextMark members.
About PixelSpoke
PixelSpoke is a digital marketing agency that works with credit unions to create beautiful, easy-to-use, award-winning websites. As a B Corp and employee-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we're committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit pixelspoke.coop.
About NextMark Credit Union
NextMark Credit Union, formerly Fairfax County Federal Credit Union, is a member-owned not-for-profit financial institution serving the communities of Northern Virginia. NextMark provides a robust list of financial products and services including checking and savings accounts, auto loans, real estate loans, credit cards, and online & mobile banking. Founded in 1958 as Fairfax County Employees Credit Union, NextMark has grown from a part-time operation maintained in the treasurer’s desk drawer at the old courthouse building, to a multi-million dollar, highly successful credit union with over $500 million in assets and 17,000 members. To learn more, visit NextMarkCU.org.
