NMTW Community Credit Union Announces Boston Bruin Milan Lucic as Spokesperson
Lowell, Mass. (October 29, 2010) — NMTW Community Credit Union (NMTW CCU) announced today that it is teaming up with popular Boston Bruins player Milan Lucic. In his role as spokesperson, Lucic will increase public awareness of NMTW CCU’s products and services, even speaking about his own experiences as an NMTW CCU member. Lucic will be featured in television, radio, and print campaigns and will be interacting with fans and NMTW CCU members through social media platforms, including Facebook and YouTube.
“This summer, we sponsored a Rock and Jock celebrity softball game for charity which Milan Lucic hosted,” stated NMTW Community Credit Union President and CEO Ken Del Rossi. “It gave us the opportunity to see firsthand that Milan shares the same values and commitment to the community that we have at NMTW.” Del Rossi went on to say, “We are happy to be working with him as we look for new ways to build relationships with members and our communities.”
NMTW Community Credit Union will soon launch a new program called “Invest In Yourself” which Lucic will be the spokesperson for. The flagship program will reach out to youths and young adults and will aim to communicate the importance of investing in their future through hard work, involvement in their community, and financial responsibility. Earlier this year, NMTW CCU rolled out an entirely new suite of youth and young adult accounts and the “Invest in Yourself” program will further that initiative, with Lucic encouraging kids and young adults to learn financial responsibility at any early age.
“It is a privilege to be a part of NMTW Community Credit Union and I am excited to begin this new partnership, having gotten to know many of the employees this summer through the Rock and Jock game,” exclaimed Milan Lucic. “I’ve been extremely impressed with the commitment that NMTW has to its members and their passion for helping others.”
NMTW CCU membership is open to anyone who lives, works, or attends school in Middlesex or Essex counties in Massachusetts, several cities and towns within Norfolk and Worcester Counties in Massachusetts, and Rockingham and Hillsborough counties in New Hampshire. For additional information about membership, or any of the products and services offered by NMTW CCU, stop by any conveniently located branch in Lowell, Danvers, Framingham, and now Haverhill, visit www.NMTW.org, or call 1-800-942-9575.