Northern Communities Credit Union and My First Nest Egg partner to make financial education fun for the next generation

PHOENIX, AZ (January 5, 2024) — Northern Communities Credit Union (NCCYou), a steadfast institution with a 96-year legacy serving anyone who lives, works, worships, or attends school in St. Louis County, proudly announces its collaboration with My First Nest Egg, an award-winning digital financial education system for kids aged 3-13. This partnership underscores NCCYou’s commitment to revolutionizing financial education using a modern, tech-forward solution to foster financial wellness within its community.

In response to the pressing issue of youth financial illiteracy, My First Nest Egg’s co-founders, Nicolle Hood and Annie Shoen, developed an interactive learning platform designed to instill crucial money management skills in children. The partnership aims to provide free resources for NCCYou members and the community at large, emphasizing youth financial education to empower the next generation.

CEO of My First Nest Egg, Nicolle Hood, highlighted the urgency of addressing the financial literacy crisis, citing potential risks to our children’s financial futures without proper education. NCCYou, renowned for its innovative services, is eager to champion this cause alongside My First Nest Egg.

NCCYou President & CEO, Trina Hoff, expressed enthusiasm for providing young members with the My First Nest Egg program. “Teaching kids about the value of money is critical to their overall success as adults. Our goal here at NCCYou is to empower them to lead extraordinary lives.” Ms. Hoff continued, “I chose this career path because of my passion for helping others, and I cannot think of a better way to start out your life’s journey.”

Annie Shoen, COO of My First Nest Egg, stressed the critical role of early exposure to financial concepts, especially during the formative years when money habits are shaped. The collaboration will introduce a white-labeled smart piggy bank, an age-appropriate curriculum, a dedicated website, calculators, and more, enhancing NCCYou’s youth programming.

Research underscores the impact of early financial education on reducing stress in adulthood, with 64% of adults identifying money as a significant source of stress. My First Nest Egg aims to reshape this narrative by fostering healthy financial habits in childhood, aligning with NCCYou’s mission to empower the next generation.

About My First Nest Egg

Co-founders Nicolle and Annie, both mothers, embarked on creating My First Nest Egg to address the financial education needs of their own children. Developed with input from child psychologists, financial experts, educators, and parents, My First Nest Egg empowers families to instill healthy financial habits in their young children through a fun and educational platform. For more information, visit, and follow My First Nest Egg on Facebook, Instagram, and LinkedIn.

About Northern Communities Credit Union (NCCYou)

Since 1928, Northern Communities Credit Union has been serving our members and our communities in Northern Minnesota. NCCYou offers a comprehensive range of financial products and services, serving anyone who lives, works, worships, or attends school in St. Louis County, or is the relative of someone who is a member. For more information, visit


Nicolle Hood
CEO & Cofounder

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