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Nusenda Foundation celebrates 10 years of giving with record $1 million in Community Rewards grants 

Albuquerque, NM (December 18, 2025) |

The Nusenda Foundation is proud to announce a milestone moment: its  10-year anniversary and the distribution of $1 million in Community Rewards grants to 108  nonprofit organizations dedicated to creating positive change across New Mexico and West  Texas. 

Since its inception in 2015, the Nusenda Foundation has invested more than $5.4 million in  communities to over 800 nonprofit organizations that address critical needs and foster  opportunities for growth in their communities. This year’s record-breaking grant distribution  underscores the Foundation’s unwavering commitment to building stronger, healthier  communities. 

“Celebrating 10 years of the Nusenda Foundation and reaching $1 million in Community  Rewards grants is a proud moment for all of us,” said Sara Keller, Chief Community Engagement  Officer at Nusenda Credit Union and Executive Director of Nusenda Foundation. “This milestone  reflects our unwavering commitment to being good stewards of our members’ resources.  Through the dedication of our volunteer board, the passion of our employees, and the  generosity of Nusenda’s members, we’ve built lasting relationships with nonprofits and  community partners who share our vision, helping strengthen lives across New Mexico and  West Texas.” 

“Nusenda has been serving our communities for nearly 90 years, and the Foundation’s 10-year  anniversary marks an incredible moment in that legacy,” said Michelle Dearholt, President and  CEO of Nusenda Credit Union. “This year’s $1 million in Community Rewards grants  demonstrates the impact we can make together. We’re proud to support organizations driving  meaningful change in our communities, and we look forward to the next decade of fostering  opportunities and improving lives across New Mexico and West Texas.” 

The Community Rewards program is a unique collaboration between Nusenda Credit Union and  its member-owners. Members who make ten or more signature-based transactions each month  using their Nusenda Visa® debit cards earn cash back while also contributing to the grant  program. Members can direct their contributions geographically and choose to support one of  five focus areas: education, healthcare, environment and wildlife, the arts, and community  service. Funds are then distributed through grants that empower local nonprofits addressing  critical needs.

The Nusenda Foundation is the philanthropic arm of Nusenda Credit Union, committed to  creating stronger communities through strategic investments, partnerships, and programs that  improve lives across New Mexico and West Texas. In 2024, the Foundation awarded $700,000  to 72 organizations. 

To view the full list of 2025 Community Rewards grant recipients and learn more about how  Nusenda Foundation is shaping communities, visit nusenda.org/community-rewards. 

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