NWUCA unveils #CUobsessed at 2017 MAXX Convention

Troy Stang tells Northwest credit unions 75% market share is “mission possible if we approach it with an obsession like we’ve never seen before.”

SEATAC, WA (October 26, 2017) — In an unforgettable call to action for Northwest credit unions, the red phone rang on the mainstage at the Northwest Credit Union Association’s (NWCUA) MAXX Convention Wednesday. The audience answered, and accepted the mission—to be intentionally obsessed with growing credit unions’ market share to 75 percent by 2025.

As a video of Google Earth zoomed into the Spokane Convention Center, Association President and CEO Troy Stang took the stage.

“There are,” he said, “two kinds of people in the world—people who are credit union members, and people who should be.”

While noting that 50 percent of Northwest consumers use credit unions as their financial services partners, Stang asked MAXX attendees to recognize that they have even more consumers to serve.

“You know,” Stang continued, “I can imagine a reality where Northwest credit unions reach 75 percent market share by 2025, if we approach it with an obsession like we’ve never seen before.”

Stang called on MAXX attendees to return to their credit unions obsessed with the mission to growmemberships, and to engage every board member, staff member, and consumer in raising awareness about the benefits of credit union membership.

“Local is our DNA,” Stang said. “Regardless of the size or location of credit unions, the sophistication is there, and we have the secret sauce.” Raising awareness and growing membership is at its core, he said, “an opportunity for the consumer.”

The NWCUA is making the #CUobsessed tee shirts available to help advance the Credit Union Movement. The shirts can be purchased from Strategic Link partner, Kaye-Smith. Contact to place orders or visit for more information.

About Northwest Credit Union Association

The Northwest Credit Union Association is the trade association representing more than 175 not-for- profit, cooperative credit unions in Idaho, Oregon, and Washington, and their 8.1 million consumer members. As not-for-profit cooperatives, credit unions look out for their members’ financial well-being. Everyone should open their eyes to a credit union.  For more information, please visit:


Lynn Heider
503.329.7208 |

Jenny Miller
208.713.9596 (Mobile)

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