NYCUA, SpringFour partnership will help CU members struggling financially

ALBANY, NY (June 20, 2017) — The New York Credit Union Association and SpringFour are launching a new partnership in an effort to provide credit union members who are struggling financially with access to local resources. Under the partnership, SpringFour’s tool is being offered as a benefit of membership to NYCUA-member credit unions.

“Since 2005, SpringFour has provided innovative web-based applications that connect consumers to local assistance and financial health solutions,” said SpringFour Co-Founder and President/CEO Rochelle Nawrocki Gorey. “It was a natural fit to partner with the New York Credit Union Association, because credit unions and SpringFour share a common goal of helping consumers get to a better place financially.”

SpringFour, based out of Chicago, provides consumers with referrals to local programs and resources to help them improve cash flow and address the root causes of their financial challenges. The tool offers resources for individuals who are out of work or under employed, in need of lower utility or food costs, and more.

Through the partnership, NYCUA-member credit unions can visit the association’s website and enter the zip code for a member facing financial hardship. The platform will instantaneously pull up a list of local organizations, government programs and other pre-approved resources that could help the member.

“Credit unions have a unique social mission to help and serve individuals of all walks of life,” said NYCUA President/CEO William J. Mellin. “All across New York, there are consumers who, often through no fault of their own, are struggling financially. We believe there are many credit union members who will benefit from the trusted, vetted resources that SpringFour connects them with.”

In addition to offering the tool to NYCUA-member credit unions, OwnersChoice Funding—a mortgage company owned by NYCUA—will enhance its mortgage servicing operations by utilizing S4desktop to make referrals for its loan customers.

About The New York Credit Union Association

For more than 100 years, the New York Credit Union Association has served as the trade association for the state’s credit unions, which collectively hold $88 billion in assets and serve nearly 6 million members. NYCUA strives to advance the credit union movement by advocating, educating, uniting and supporting the interests of all credit unions statewide. To learn more about NYCUA, visit To find a credit union or learn more about the credit union movement, visit

About SpringFour

SpringFour, is a Certified B-Corp, social impact fintech company whose applications are used by the financial services industry to connect consumers to trusted and vetted local resources that can help make a difference in their financial lives. Their suite of products provides consumers with referrals to local programs and resources to help them improve cash flow and address the root causes of their financial challenges. SpringFour’s applications are built on over ten years of experience and are designed specifically to help reduce the cost of utilities, health care, child care and other expenses. Each year SpringFour powers more than one million referrals for its customers. For more information about their products, visit


RJ Tamburri
Communications Director
New York Credit Union Association
(800) 342-9835, ext. 8101

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