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OU Credit Union launches updated Financial 4.0 website and app with Ever Green 3C

EAST LANSING, MICHIGAN (June 23, 2023) — Oakland University Credit Union (OU Credit Union) launched its newly updated OU Credit Union Financial 4.0 website and app. OU Credit Union, a trade name of MSU Federal Credit Union (MSUFCU), has partnered with Ever Green 3C, a credit union service organization (CUSO) owned by Reseda Group, to develop the new site and content management system used for educational outreach, financial literacy, and engagement with Oakland University students.

The Financial 4.0 site and app are free financial resources designed to help educate students and promote lifelong financial literacy and empowerment. The new Financial 4.0 site will feature all the blog posts, podcasts, videos, quizzes, contests, and event information that individuals are used to engaging with, but with an enhanced design and upgraded user experience. MSUFCU’s Financial 4.0 site and app underwent the same platform update in February 2023, resulting in positive user feedback.

The new Financial 4.0 mobile app will also reflect the same look and feel as the new site. The iOS and Android apps are available for download in their respective app stores. Previous versions of the mobile app will no longer be supported by OU Credit Union. To experience the new features and content available, users are encouraged to download the new version of the app from the app store by searching “Financial 4.0 for Oakland University Credit Union.”

“A core part of our mission as a credit union is to provide financial education in the communities we serve,” said Susi Elkins, Chief Community Impact Officer at OU Credit Union and President of Ever Green 3C. “Through the creation of free resources like our Financial 4.0 site and app, we continue to find innovative ways to provide individuals of all ages with the knowledge and support needed to be financially successful throughout their lives.”


About OU Credit Union

OU Credit Union was founded in 2013 and is a trade name of MSU Federal Credit Union (MSUFCU), the world’s largest university-based credit union. The Credit Union offers a full range of personal- and business-related financial services to Michigan State University and Oakland University faculty, staff, students, alumni association members, and their families worldwide. The Credit Union began operating on Oakland University’s campus in 1958 after an alumni gift was donated to MSU to start the new college in Oakland County, Michigan. OU Credit Union is now the official financial services partner of Oakland University and has grown to include two branches and multiple ATMs located on and around the OU campus. MSUFCU and OU Credit Union together have 23 branches, nearly 350,000 members, over $7.45 billion in assets, and more than 1,100 employees. For more information, visit oucreditunion.org.

About MSUFCU

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 12 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Mich., and has 23 branches, nearly 350,000 members, over $7.45 billion in assets, and more than 1,100 employees. For more information, visit msufcu.org.

About Reseda Group

Reseda Group helps credit unions thrive by delivering innovative products and solutions to its members and communities. Driven by a shared goal of building better — everything — for members, Reseda Group invests in strategic partners bringing new technologies, digital resources, and industry solutions to market. Reseda Group is a wholly owned CUSO of MSUFCU.

About Ever Green 3C

Ever Green 3C was created to help credit unions establish better engagement, loyalty, and lifelong relationships with its members and communities through financial education solutions. Ever Green 3C is powered by Reseda Group, a wholly owned CUSO of MSUFCU.

Contacts

CONTACT
Bryant Fillmore
(313) 462-8275

Danielle Deneau
Senior Communications Manager
517-333-2424, ext. 7875

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