PAHO/WHO Federal Credit Union wins Diamond Award and Category’s Best

WASHINGTON, DC (April 3, 2024)PAHO/WHO Federal Credit Union (PAHO/WHO FCU) has won the Diamond Award and Category’s Best designation in the Logos category for Bienestar Financial Advisors, its new investment advisory and financial planning service through LPL Financial, LLC. 

The Marketing and Business Development Council Diamond Awards recognize outstanding marketing and business development achievements in the credit union industry. Winners of the Category’s Best achieved the highest score within a credit union’s asset level grouping. This marks the first time PAHO/WHO FCU has been recognized as Category’s Best.

“We expanded into investment advisory and financial planning services with Bienestar Financial Advisors to further our mission of helping members live better healthier lives,” said Miguel Boluda, Jr., CEO of PAHO/WHO FCU. “We are honored that our efforts to visually represent this natural extension in service to the global health community has been recognized by the Marketing and Business Development Council.” 

Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners. This year’s Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.

About PAHO/WHO Federal Credit Union

PAHO/WHO Federal Credit Union ( has for over 70 years proudly served the global health community by helping members live better, healthier financial lives. With assets of over $290 million and serving 7,500 members, the Credit Union strives to live the values of integrity, respect, and solidarity every day while serving members of the global health community.

About America’s Credit Unions

America’s Credit Unions ( is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources, and services to protect, empower and advance credit unions and the people and communities they serve.

About Councils

Councils ( is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals.


Bryn Conway
BC Consulting
On Behalf of PAHO/WHO FCU
307-637-2341 |

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