Patelco Credit Union receives two 2019 Diamond Awards for outstanding marketing, business development achievements

Patelco earned the awards within the direct mail and social media categories from the CUNA Marketing & Business Development Council

PLEASANTON, CA (March 27, 2019) — Patelco Credit Union was recently honored with two Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry, for the direct mail and social media categories, as selected by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals.

Patelco won the direct mail award for its New Member Acquisition Direct Mail Program. The direct mail program targeted potential members, gaining 2,810 new members while significantly eclipsing industry benchmarks for costs-per-acquisition.

Patelco also earned the social media award for its Patelco Pet Calendar Facebook Activation. Patelco created a “Pets of Patelco” charity calendar consisting of the 12 most voted-for pet photos submitted by Patelco members through an online contest primarily promoted on Facebook. As part of the campaign, Patelco donated $5 for every pet photo submission online up to $2,000 for the Sonoma Humane Society in California.

“Patelco Credit Union is tremendously honored to be recognized by our peers for doing outstanding marketing work, particularly for social media and direct mail,” said Rina Johnson, Vice President of Marketing, Patelco CU. “I am humbled by the strategies and creativity our marketing team and partners devote to Patelco’s mission of helping our members achieve financial health and wellness.”

Awards are given in each of 36 categories ranging from advertising to community events and beyond.

“The hard work displayed by these credit unions always leaves us feeling inspired and passionate about what we do,” said Amy McGraw, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing, Tropical Financial CU. “Receiving this award further highlights the dedication they have for our movement and their members.”

Award winners were recognized at the council’s 26th annual conference held March 20-23 in Las Vegas. For more information on the Diamond Awards or to view the entire list of winners, go to

About Patelco Credit Union

Pleasanton, California-based Patelco Credit Union is a not-for-profit credit union committed to serving the financial health and well-being of its membership. With more than 350,000 members primarily in and around northern California, Patelco is committed to fueling hope and opportunity for its members by offering personalized solutions, advice, and expertise that empower them to achieve personal financial freedom. Founded in 1936 with $500 in assets by employees of the Pacific Telephone and Telegraph Company, Patelco is in the top one percent of U.S. credit unions with more than $6.9 billion in assets. For more information, visit

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About CUNA Councils

CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are seven CUNA Councils with a network of more than 7,000 credit union professionals. For more information, visit


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