Pelican State Credit Union featured in season 2 of PBS’ show “Opportunity Knock$”

BATON ROUGE, LA (May 7, 2024) — Pelican State Credit Union is thrilled to announce that it will appear on the second season of PBS’ “Opportunity Knock$,” alongside Denham Springs couple, Bobbye Wallace and Wesley Wolfe.

The reality television show follows six families as they take control of their finances with the help of renowned financial experts and local credit unions.

At a time when more than 60% of Americans are living paycheck-to-paycheck, a lack of knowledge of financial resources and strategy continually prevents families and individuals from identifying ways to break free from financial hardship.

Pelican State was chosen to participate in the groundbreaking reality television show thanks to its Community Development Financial Institution (CDFI) Certification.

The credit union first appeared on “Opportunity Knock$” groundbreaking first season, in which the credit union helped Lake Charles couple Charles and Tiffany White. That season went on to win the prestigious Silver Telly Award for Best Reality Television Program.

Representing Pelican on Opportunity Knock$, Financial Outreach Manager Lisa Lee worked with Bobbye and Wesley to improve their credit, create a reasonable budget, and save money by refinancing their loans with Pelican.

Opportunity Knock$ airs every Sunday at 1 pm. The series can also be streamed by visiting

For more information on how Pelican can help you reach financial wellness, visit

About Pelican State Credit Union

For over 60 years, Pelican State Credit Union has been providing financial services to individuals and their families throughout the state of Louisiana. The credit union is dedicated to improving the lives of its members through safe, competitive products and educational services. Pelican was originally chartered as the Department of Hospitals Credit Union, located in downtown Baton Rouge, to serve Louisiana charity hospitals, mental health centers, and state office personnel. They have since grown into the largest state-chartered credit union in Louisiana now serving over 70,000 members. For information, visit


Leiana J. Pineda Gonzalez-Rubio
Content and Digital Strategist
(225) 408-6192 | #PelicanStateofMind

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