Press

Phroogal kicks off Road to Financial Wellness tour June 1 to educate Millennials how to manage their money most effectively

ELIZABETH, NJ (May 29, 2015) — Phroogal, a financial education service that empowers millennials to make better informed financial decisions, is hitting the road to get people talking about their financial wellness. The Road to Financial Wellness tour will kick off in Portland, Maine on June 1,2015 and wrap up in Los Angeles on June 30. The epic 10,000 mile road trip will take the Phroogal team across the country to visit 30 cities in 30 days.

The team will make stops at 30 cities along the way, spending the day speaking with local residents and millennials about their financial stories and participating in special events such as financial education workshops, fairs, coffeehouse discussions and impromptu street level discussions. Phroogal has teamed up with credit unions, nonprofits, financial institutions and government organizations to help make navigating financial health accessible to young adults.

“We want to tie financial education to achieving lifestyle goals, which is important to millennials,” says Jason Vitug, CEO and founder of Phroogal. “Personal finance isn’t a hot topic of conversation but when you start talking about what you can achieve with the right set of information and tools, millennials are mobilized to listen and take action.”

The Road to Financial Wellness events are aimed to start local conversations about money and turn them into a national conversation about financial well-being. The events will vary from one location to another, but each will include discussion about money mindsets. Attendees will talk about their relationship with money and learn about the resources and tools that empower their communities to make better financial decisions. The events will include an hour+ session where the Phroogal team can engage, discuss and present information to the attendees.

The road trip is nationally sponsored by Payoff.com.  “Payoff is helping people radically redefine their relationship with money,” said Payoff.com CEO Scott Saunders.  “We are offering everyone a Financial Personality Quiz that helps them understand how they approach and make financial decisions.  It is an incredibly empowering tool that paves the way to successfully paying off debt and becoming a saver and an investor.  We are excited to introduce this free resource to consumers at events throughout the summer.”

Phroogal will be making stops in the following cities:

  • June 1:  Portland, Maine
  • June 2: Lowell, MA
  • June 3:  New York City
  • June 4:  New Jersey
  • June 5: Philadelphia, PA
  • June 6: Washington, D.C.
  • June 7: Raleigh, NC
  • June 8:  Columbia, SC
  • June 9:  Jacksonville, FL
  • June 10: Atlanta, GA
  • June 11: Nashville, TN
  • June 12: Detroit, MI
  • June 13: Chicago, IL
  • June 14: St Louis, MO
  • June 15: Dallas, TX
  • June 16: Oklahoma City, OK
  • June 17: Omaha, NE
  • June 18: Cheyenne, WY
  • June 19: Denver, CO
  • June 20: Phoenix, AZ
  • June 21: Las Vegas, NV
  • June 22: Salt Lake City, UT
  • June 23: Idaho Falls, ID
  • June 24: Missoula, MT
  • June 25: Seattle, WA
  • June 26: Portland, OR
  • June 27: Berkeley, CA
  • June 28: Mountain View, CA
  • June 29: San Francisco, CA
  • June 30: Los Angeles, CA

To learn more about Phroogal, visit www.phroogal.com. For full information about the events, please visit www.phroogal.com/road/locations-events and be sure to follow Phroogal and the events hashtag, #TheRoad, on Facebook, Twitter, Instagram and Snapchat.

About Phroogal

Phroogal is a millennial lifestyle brand that understands knowledge and empowers people to make better informed financial decisions. Phroogal provides bite-sized information and access to relevant and reliable resources and tools in the format that millennials understand. Phroogal is based in Elizabeth, NJ and was founded in 2013 by Jason Vitug, a millennial and entrepreneur whose vision is to democratize knowledge to empower his generation to live their dream lifestyle.


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