Premier America Credit Union names new President/CEO

CHATSWORTH, CA (May 4, 2017) — The Board of Directors of Premier America Credit Union announces the appointment of Rudy J. Pereira as President/Chief Executive Officer, effective April 24, 2017. Pereira’s appointment follows the retirement of former President/CEO John Merlo, who served in the role for over 20 years.

Premier America Credit Union Board Chair, Larry Colson stated, “Rudy was selected for his commitment to member value, his strong ties to the community we serve and his proven track record.”

With 25+ years of leadership experience within the credit union industry, Pereira most recently served as the President/CEO of Royal Credit Union, located in Wisconsin.

“I’m truly honored to be selected as Premier America’s next CEO by the Board of Directors. Premier America Credit Union is a strong financial institution with a long history of providing exceptional member service. I look forward to carrying that tradition forward as we look for continual opportunities to provide the Premier America Member-Owners with the best in services, products and access,” said Pereira.

Pereira earned his undergraduate degree in Computer Science from CalState Northridge and a Master’s Degree in Business Administration from Norwich University. Native to Southern California, Pereira and his wife look forward to returning home to the Conejo Valley.

About Premier America Credit Union

Premier America is a full-service community financial institution that offers exceptional banking to more than 100,000 Member-Owners. Member-Owners benefit from personal service, great savings rates, low fees, low loan rates and a full complement of savings, lending, wealth management, and insurance services. Founded in 1957, Premier America is one of the nation’s largest credit unions, with more than $3.4 billion in assets. With 20 retail branches, access to over 30,000+ surcharge-free ATMs through the CO-OP ATM Network; and the CU Service Center Shared Branch Network, Premier America provides financial services to those who live, work, worship or attend school in the Ventura and Los Angeles counties of California, and Harris County in Texas. To learn more about Premier America, please visit


Jason Hansen
VP, Marketing

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