PSCU Financial Services Appoints Fredda McDonald As Executive Vice President for The Credit Union Experience

Merry Pateuk
PSCU Financial Services, Inc.

Robette Brooks
CCS/PR, Inc.

St. Petersburg, FL, Sept. 12, 2011 – Fredda McDonald has been appointed Executive Vice President for the Credit Union Experience at PSCU Financial Services, the CUSO announced today. She will manage all the departments that impact the credit union experience from sales to account management and product implementation to risk operations, Contact Center support and AdvisorsPlus consulting.

“Fredda will be responsible for aligning each of these departments to strengthen PSCU Financial Services’ interactions with our member-owner credit unions so we can help them win in the marketplace,” said Michael Kelly, President and CEO, PSCU Financial Services.

McDonald is an accomplished executive with 25 years experience in strategy development and revenue enhancement. She spent the past 10 years focused on the payments industry and most recently led the sales and account management group of MasterCard’s Strategic Partnership Team. Under her leadership, the team exceeded volume and revenue goals.

Prior to working at MasterCard, McDonald established and managed a consulting firm that provided strategic development as well as sales, marketing and branding solutions for companies in many industries, including financial institutions.

Her previous experience also includes serving as Director of Market Development for Meridian Management, the marketing arm for the International Olympic Committee in Lausanne, Switzerland, and leading Cadmus Communications through a strategic transformation from a traditional publishing and fulfillment company into a marketing services provider for Fortune 500 companies.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation’s largest credit union service organization (CUSO) and serves more than 1,500 financial institutions

nationwide. As a non-profit cooperative, the company is owned by more than 680 member credit unions representing 16 million credit, debit, prepaid, electronic banking and online bill payment accounts. Its Contact Centers handle more than 18 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in

Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders, electronic banking and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment, electronic banking and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional

networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at

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